Servicemen's household list newly available

Share this content:

ListSolutions has released the Army and Navy Military Households list to the market.

The list was sourced from credit union sources at the household level, said Sandy Ostrander, account manager at List Solutions. 

The demographic and lifestyle data is overlaid against a file of nearly 250 million consumers at the individual level, she said.

Military families can be underserved when it comes to direct marketing offers because of the frequency with which they move, Ostrander said.

“The list is [scrubbed against the US Postal Service's NCOALink] and updated every other month,” she said. “Such frequent cleaning and updating is critical to a market that is known to relocate frequently, about one-third are known to move annually.”

Ostrander believes insurance, education, family-care/services, finance, recruitment, non-profits, fundraising, magazine and catalog offers are some that could effectively target this demographic.

This 155,600-universe list is available beginning at $90/M.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above