RMI releases two new senior files

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RMI has introduced two new senior-focused files: Sunshine State Active Seniors and Snowbird Active Seniors.

The lists feature men and women who spend some part of the year in Florida, either as residents (Sunshine State) or part-time (Snowbird). All have fishing licenses. Each file is 75% male and is compiled from public sources.

The Sunshine State list has a universe of 856,000; the Snowbird list 104,000. Pricing for each begins at $75/M.

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