Report: Email lists see sharp rental price decline

Share this content:
Report: Email lists see sharp rental price decline
Report: Email lists see sharp rental price decline

There has been a more than 12% year-over year drop in pricing for permission-based small- and medium-sized business email files, from $163 to $143, according to Worldata's Winter 2012 List Price Index, released Feb. 8.

Permission-based medium and large business email lists dropped 10.4% in price from last year from $280 to $251, while permission-based b-to-c email lists declined 21.5% from $120 to $80, according to the report.

Excluding an almost 15% drop for aggregated business database lists, down $14 from last year's $94, postal lists prices were otherwise generally steady across the board. The books & CDs, business merchandise buyers, consumer magazines, donors and public sector categories saw minor increases, though none grew by more than $2 over last year.

The reduced price trend in the email sector is mostly the result of competition between list providers, said Worldata SVP Ray Tesi in a statement, noting that there is “a huge push toward the small-medium business market right now.”

Worldata, a Florida-based company, tracks the changes in list rental pricing each season and reports its findings.

Click on the images below to enlarge. (Source: Winter 2012 List Price Index, Worldata)


Next Article in Datamine

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here