Mobile Source — Lifestyle Enhanced Consumer Masterfile

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Mobile Source — Lifestyle Enhanced Consumer Masterfile

Kroll Direct Marketing

Description: This file contains people who have purchased premium content such as ringtones or wallpaper for their mobile phones. Some individuals in this file have also signed up to receive mobile alerts on their cell phones and others have provided their mobile phone num­bers via online registrations.

Selects: 58,678,689 universe, wire­less carrier, marital status, pet owner information, adult age range, presence of child in household, income, aggregated credit rating select, credit card info, hobby info, mail order products pur­chased, contributor/donor information, occupation, education, religious beliefs, ethnicity, language spoken in household, realty data

Contact: Your list broker or Kroll Direct Marketing, 101 Morgan Lane, Plainsboro, NJ 08536

Phone: 609/275-2900

Fax: 609/275-6606


Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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