MeritDirect renames list division to emphasize range of services

Share this content:

MeritDirect will rebrand its list management and interactive services division as the “data and media services” unit, the company said June 17.

The White Plains, N.Y.-based company said in a statement that it is renaming the unit to emphasize the range of its multichannel offerings. MeritDirect offers services including lead and demand generation, email and online advertising, data licensing and integrated databases.

The company also said this week that it won list management responsibilities for the New York Daily News. In March, SourceMedia hired MeritDirect to manage 45 lists and databases owned by financial publisher SourceMedia.

MeritDirect's client roster also includes NBC, Pitney Bowes and Sprint.

A MeritDirect representative could not be immediately reached for comment.

close

Next Article in Datamine

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above