Media Horizons releases Rodale database

Share this content:

Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.

Powered by Alliant Advantage, this offering consists of three files: Rodale EnVision (5.1 million universe), Rodale Magazines EnVision (2.7 million universe) and Rodale Books EnVision (3 million universe). Lifestyle data is provided by Equifax.

Rodale products are in categories including health, gardening, cooking and wellness. The company also has a Spanish-language category. The three response channels include direct mail, Internet and telemarketing sold. Purchase data includes aggregated total dollar amounts, and whether the purchase was made with cash or credit card.

close

Next Article in Datamine

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above