List: Guideposts Corporate Masterfile - Infogroup

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Guideposts Corporate Masterfile

New manager: Infogroup

Previous manager: RMI Direct Marketing

List type: Postal

No. of names: 1,700,000 postal;

Cost: $105/M mail;

Description: This file consists of individuals who are at a key age, financially secure, and subscribe to Guideposts Magazine, Angels on Earth Magazine, or Large Print Editions. They strive for quality living through self-improvement and are concerned with family issues and the welfare of others. These subscribers purchase Guideposts books and greeting cards, donate to Guideposts Foundation, and respond to a vast array of offers.

Selects: Include by one month recency; three month recency; six month recency; gender/sex; income; paid; SCF; state; ZIP code; renewals; source; weekly hotline; age; and multi product

Contact: Deb Cunningham, Infogroup Enterprise Services, 10 Vose Farm Road, Peterborough, NH 03458

Phone: 402/836-5124

Fax: 402/836-7051

Email: deborah.cunningham@infogroup.com


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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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