IMS manages Montgomery Ward buyers list

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IMS List Management has been awarded oversight of the Montgomery Ward Masterfile Platinum Active Buyers list.

The file is made up of primarily female catalog buyers who have recently purchased a variety of home furnishings and accessories, apparel and fashion accessories and personal care items. The list's members have an average age of 49 and an average income of $58,000 per year.

The 348,000-universe list is available beginning at $75/M.

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