Gays, Lesbians, and More

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Gays, Lesbians, and More

Practical Marketing Inc.

Description: This file contains gay, lesbian, and trasngender individuals, a market that spends nearly $2.6 billion annually. These individuals have entered personal information on the Web sites www.eliteawareness.com and www.homoconnection.com.

Selects: 1,896,369 universe, gender

Contact: Your list broker or Practical Marketing Inc., 23116 Sandalfoot Plaza Drive, Boca Raton, FL 33428

Phone: 888/697-5478

Fax: 888/749-5478

E-mail: christopher@practicalmarketing.net

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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