Empirics: High Propensity to Apply for a New Credit Card

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Empirics: High Propensity to Apply for a New Credit Card

Information Asset Partners

Description: This file contains house­holds that are most likely intending to apply for a new credit card from a variety of providers. Empirics behavioral target­ing methods identify these prospects from a variety of indicators. This file is recommended for financial service pro­viders as well as luxury good, electronics and entertainment retailers.

Selects: 2,193,288 universe, household demographics, lifestyle and affinity char­acteristics; ZIP+4, credit characteristics

Contact: Your list broker or Information Asset Partners, 111 Woodbridge Ave., Metuchen, NJ 08840

Phone: 732/662-1859

Fax: 732/226-4590

E-mail: bpoll@iapartners.com

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