Editor's Note

Share this content:

There are few disciplines that can claim to underpin the very fabric of the direct marketing world like the successful management of lists and databases. The use of these tools can single-handedly mean the success or failure of a marketing initiative, from the smallest, most highly targeted acquisition effort to the grandest scheme.

The professionals who work for the lists and database service providers live, sleep and breathe information and, in this guide, they share their best practices and worst-case scenarios. The advice and experience within this Essential Guide runs from the most basic — from how to choose a list broker and how to approach segmentation — to the complex and specialized areas that are specific to certain vertical markets.

Our expert writers come from a wide variety of list and database companies, as well as in-house marketing departments, and by including their contact information, they agree that best practices are most valuable when shared, discussed, or even argued.

A company's relationship with its customers lives and dies by the quality of the information it holds and what it does with it, so read on.

close

Next Article in Datamine

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above