Economist awards subscriber list management to ALC

Share this content:

The Economist magazine has named ALC Data Management as its data manager in the hopes of generating greater revenue from the direct marketing segment.
 
Lake Group Media had been the previous data manager.

The Economist, which focuses on international, economic and business newshas been thriving despite the recession as its circulation and ad pages continue to grow. The weekly magazine has seen 55 consecutive rises in six-monthly ABC figures, according to a company statement.

"Throughout the years we've found that increases in ad and circulation revenue signal growth opportunities for our data sales, but in these challenging times, we know that's not a guarantee, which is why we have partnered with ALC,” said Alan Press, senior VP of marketing for The Americas sector of The Economist, in a statement. “They understand how the marketplace has changed, how our readership has evolved and they impressed us with an aggressive new sales and marketing plan."

The typical Economist subscriber earns an average household income of $249,867 annually and has spent $129 on a subscription. Currently, there are 455,006 active US subscribers and the list is 62% male.

“We think The Economist is an incredible brand,” said Britt Vatne, EVP at ALC's Tarrytown, NY office. “It's a magazine that has grown despite the current market conditions. They are one of the few magazines that's been successful in attracting a younger audience. We think there is incredible potential to market this list to a more diverse group of people.”

close

Next Article in Datamine

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above