Direct Media Millard wins grandparents' list

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Multichannel children's retailers One Step Ahead and Leaps and Bounds awarded Direct Media Millard management of their joint grandparents list on February 12.

This file contains buyers of indoor and outdoor toys, educational and developmental products, clothing and baby health and safety items. The file is 80% female and the average income of prospects is $75,000.

The 982,330-universe list is available at $110/M.

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