Direct Media Millard — One Step Ahead and Leaps and Bounds

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One Step Ahead and Leaps and Bounds

Management: Direct Media Millard 

Description: This deduped universe file of buyers across the two companies provides mailers with a larger universe of names from the Chelsea & Scott family of lists. One Step Ahead buyers are affluent Internet and catalog consumers — busy moms, looking for quality products for their babies and children. They love the convenience of shopping on the Internet and by mail. Most of these buyers have purchased "thoughtfully selected products to help with baby...every step of the way" using their credit cards.

Selects: 917,628 total universe

Contact: Michelle Nay

Phone: 402/836-5166

E-mail: mnay@millard.com

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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