Direct managing Newport News list

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Direct Media Inc. has been named list manager of Newport News.

Whether at work, a night out on the town or just having a relaxing weekend, Newport News buyers are given the versatility of fashion for any occasion. Primarily female, these affluent buyers spend an average of $85, have an average age of 47, and a household income of $51,000 or more.

The 1,500,000 universe has selections including Jeanology, swimwear, kids/home merchandise, dress outerwear, Internet buyers, change of address, clearance buyers, in-house credit and enhancements.

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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