Bright Start - Trigger Masterfile - Lighthouse List Co.

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Bright Start - Trigger Masterfile

New manager: Lighthouse List Co.

Previous manager: New to market

List type: Postal, email

No. of names: 30,000,000 postal; 15,000,000 email

Cost: $65/M mail; $130/M email

Description: This file features consumers who have responded to a direct response vehicle and have had a lifestyle trigger, such as new phone connects; or becoming new movers/new homeowners, newlyweds, new parents, new issue credit card holders, and a variety of online and off-line direct response transactions.

Selects: Include by age, credit card, geography, income, and phone

Contact: Mark Traverso, Lighthouse List Co., 27 SE 24th Ave., Suite 6, Pompano Beach, FL 33062

Phone: 954/489-3008 ext. 209

Fax: 954/489-3092

Email: mark@lighthouselist.com

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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