Botanic Choice Package Insert Program (Formerly Indiana Botanic Gardens PIP) - Concept Media Partners

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Botanic Choice Package Insert Program (Formerly Indiana Botanic Gardens PIP)

New manager: Concept Media Partners

Previous manager: Specialized Marketing Inc.

List type: Insert program

No. of names: 300,000

Cost: $55/M

Description: Third-party offers will insert with product shipments, reaching a mostly mature female buyer. Fifty-nine percent of the list is female, with an average age of 55. The average income of list members is $38,000. Eighty-three percent are homeowners and most are married. The program is available on an exchange or reciprocal basis.

Contact: Karen Capalbo, 307-1992 Commerce St., Yorktown Heights, NY 10598

Phone: 914/767-0019

Fax: 914/514-1711



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