Advanstar Communications Masterfile - MeritDirect

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Advanstar Communications Masterfile

New manager: MeritDirect

Previous manager: Infogroup

List type: Postal, email

No. of names: 2,364,613 postal; 1,380,805 email

Cost: $130/M mail; $340/M email

Description: This list consists of corporate executives, middle managers, engineers, R&D and healthcare professionals, and other key decision makers in industries such as automotive, licensing, medical, pharmaceutical, healthcare, dental, and veterinary.

Selects: Include by gender, geography, industry, number of employees, pub select/omit, sales volume, and title/function

Contact: Danielle Zaborski, MeritDirect, 333 Westchester Avenue, White Plains, NY 10604

Phone: 914/368-1090

Fax: 914/368-1150

Email: dzaborski@meritdirect.com

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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