DataInsight Releases Upgraded eVista Campaign Management Software

Share this article:
DataInsight, Golden, CO, yesterday launched an upgraded version of its campaign management tool called eVista 2.0.


According to DataInsight, the affordable user-friendly software will offer enhanced customer relationship management features that allow for quicker and more efficient implementation of database marketing campaigns.


The new features include a browser-based interface, a tree-navigation panel, support for multiple cell spits per segment and multiple treatments and enhanced mutual exclusion and combination of segments.


The software is designed to enhance the connection between businesses and their customers, enabling marketers to target them through a variety of mediums including e-mail thank-you notes and mailed coupons based on the customers preferences.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.