DataInsight Launches Web-based Campaign Management Tool

Share this article:
DataInsight, Golden, CO, a database marketing systems provider, announced the availability yesterday of its Web-based campaign management system called eVista


eVista allows businesses to market specifically to individual customers through campaign management features supported by the collection and transformation of Web server and e-commerce data.


Steve Helle, CEO of DataInsight, said the system's analysis, tracking and campaign management capabilities allow companies to ensure businesses to send the right message to the right customer at the right time.


eVista features include: online and offline campaign management ; dynamic, rule-based, real-time campaigns; e-mail and pop-up browser media; efficient transformation of Web server and e-commerce logs to databases prepared for analysis; translation of site map to business terms; individual-level detail; e-mail click-through tracking; full integration with sophisticated business intelligence suite; and page filtering.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.