DataInsight Launches Web-based Campaign Management Tool

Share this article:
DataInsight, Golden, CO, a database marketing systems provider, announced the availability yesterday of its Web-based campaign management system called eVista


eVista allows businesses to market specifically to individual customers through campaign management features supported by the collection and transformation of Web server and e-commerce data.


Steve Helle, CEO of DataInsight, said the system's analysis, tracking and campaign management capabilities allow companies to ensure businesses to send the right message to the right customer at the right time.


eVista features include: online and offline campaign management ; dynamic, rule-based, real-time campaigns; e-mail and pop-up browser media; efficient transformation of Web server and e-commerce logs to databases prepared for analysis; translation of site map to business terms; individual-level detail; e-mail click-through tracking; full integration with sophisticated business intelligence suite; and page filtering.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.