Datagence Introduces Vertical FilesDatagence Inc., Red Bank, NJ, announced the availability yesterday of vertical segments from its Datagence Consumer Master File of 110 million compiled consumer records.
Datagence has 15 vertically positioned Web properties stemming from its core MyLocalOffers.com site. Vertical sites include DecoratingDiscounts.com, MyEntertainmentValues.com, HomeOfficeOffers.com, MyFashionSavings.com, MyLocalAutos.com and MyLocalMortgages.com.
Each of these files represents members of specific consumer Web sites owned and operated by Datagence. The consumers on the files registered at the respective Web sites for promotions, coupons and other offers.
The files offer selects such as recency, credit card, Internet buyer and lifestyle categories including education, marital status, homeowner, income range, occupation and presence of children. It has interest selects such as avid reader, frequent traveler and outdoor enthusiast.