Datagence Introduces Vertical Files

Share this article:
Datagence Inc., Red Bank, NJ, announced the availability yesterday of vertical segments from its Datagence Consumer Master File of 110 million compiled consumer records.


Datagence has 15 vertically positioned Web properties stemming from its core MyLocalOffers.com site. Vertical sites include DecoratingDiscounts.com, MyEntertainmentValues.com, HomeOfficeOffers.com, MyFashionSavings.com, MyLocalAutos.com and MyLocalMortgages.com.


Each of these files represents members of specific consumer Web sites owned and operated by Datagence. The consumers on the files registered at the respective Web sites for promotions, coupons and other offers.


The files offer selects such as recency, credit card, Internet buyer and lifestyle categories including education, marital status, homeowner, income range, occupation and presence of children. It has interest selects such as avid reader, frequent traveler and outdoor enthusiast.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.