Data-Driven Marketing

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

MTPS 2014 Video: J.Hilburn Re-creates the In-Person Experience Online

There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

The Data Privacy Pot Comes to a Boil

The Data Privacy Pot Comes to a Boil

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With things heating up in D.C., marketers can't stand on the sidelines.

Marketing's Big Picture

Marketing's Big Picture

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Direct marketers are known for their ability to fine to specific targets, but sometimes it's important to step back to see the broader view.

Think Small to Turn Big Data Insights Into Everyday Value

Think Small to Turn Big Data Insights Into Everyday Value

Bigger is not always better when it comes to marketing data.

Meet Peggy Hudson, DMA's Woman in Washington

Meet Peggy Hudson, DMA's Woman in Washington

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Experienced DC insider Peggy Hudson shares insights on the key issues that will face her as DMA's new SVP of government affairs.

Marketing's Next Big Move

Marketing's Next Big Move

Reaching the right prospects at the right time is integral to marketing and sales performance. Here's how to shorten the distance between a dream account and a signed account.

Marketing Mix Modeling in Need of an Update?

Marketing Mix Modeling in Need of an Update?

Marketing mix modeling has recently come under some criticism. Concerns are being raised that this strategy fails to be granular, comprehensive, or quick enough for today's marketing needs.

The Current State of Data Driven Marketing: An Inside View

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

It's Time to Be Data-Driven and Omnichannel in Marketing

It's Time to Be Data-Driven and Omnichannel in Marketing

The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

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Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.

Video: The Digitally Connected Consumer

Video: The Digitally Connected Consumer

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How shoppers interact with brands is more multichannel today than ever before. So, how do marketers approach these consumers differently than consumers of the past?

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

Video: How Is the Role of an Agency Changing?

Video: How Is the Role of an Agency Changing?

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When it comes to selecting an agency, Jim Heughens, managing director of The Agency Inside Harte-Hanks, says that a little self-awareness goes a long way.

Word to the Wise: Big Data Marketing

Word to the Wise: Big Data Marketing

High atop the list of completely unnecessary marketing terms is the recently coined Big Data marketing.

The Current State of Data Driven Marketing: An Inside View

The Current State of Data Driven Marketing: An Inside View

Numbers - we all know - don't lie. And the numbers in the 2013 Teradata Data Driven Marketing Survey reveal big insights about the current state of data-driven marketing across the globe.

In the Grand Screen of Things

In the Grand Screen of Things

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Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.

Where Is Global Marketing Going?

Where Is Global Marketing Going?

Data-driven marketing is the history of direct marketing and the future of all marketing.

How Marketers Can Better Serve the Customer

How Marketers Can Better Serve the Customer

Shredding the barrier between customer service and marketing can create powerful results.

The Modern Marketing Wake Up Call

The Modern Marketing Wake Up Call

In the new world of modern marketing, the most successful professionals are the ones who can make their data tell a story.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Embrace the Change

Embrace the Change

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I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.

Data-Driven Marketing Is Ready to Rev Into High Gear

Data-Driven Marketing Is Ready to Rev Into High Gear

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Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.