database

RBI combines Mardev, DM2 marketing divisions

Nathan Golia March 03, 2010

Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.

Infogroup Q4 2009 revenues drop 11%

Frank Washkuch February 09, 2010

Fourth-quarter 2009 revenue at Infogroup, which is undergoing a rebranding initiative and exploring sale options, dropped 11.3% year-over-year to $125.8 million from $141.9 million.

Data drives marketing creativity: Advertising Club panel

Nathan Golia January 21, 2010

The value of customer data is increasing as agencies tailor creative to take full advantage of the information, speakers at the Advertising Club's January 20 Great Debate event said. The challenge for marketers, however, is getting that information from consumers while assuaging privacy concerns.

MasterCard Worldwide launches data services for marketers

Carol Krol January 12, 2010

MasterCard Worldwide on January 12 announced it has launched Advisors Merchant Solutions, a data analytics and marketing service for clients. The credit card issuer said the service will help companies understand spending activity, evaluate performance compared with competitors and focus direct marketing campaigns to target the most precise segments and prospects.

InfoGroup rebrands in bid to unify disparate businesses

Carol Krol December 15, 2009

Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.

Dynamic Logic, IRI partner to release measurement platform

Frank Washkuch December 03, 2009

Millward Brown's Dynamic Logic unit partnered with Information Resources Inc. to launch a measurement platform this week that seeks to tie offline purchasing behavior to online advertising and marketing efforts. Called AdIndex Connects with IRI, the platform lets consumer packaged goods companies see how online ad campaigns impact consumer perceptions of a brand, as well as whether Web-based efforts drive sales.

TOOLBOX: E-commerce, CRM, e-mail, database

November 09, 2009

In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails.

Chick-fil-A to launch 'cow-created' site to build e-mail database

Carol Krol October 20, 2009

Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.