Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Marketing automation systems can be tricky, but these tips will give you an edge.
Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.
For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.
SAP adds a social component to its Customer Engagement Intelligence solution.
Facebook found and squashed a bug that exposed certain users' contact information.
Guinness World Records records some marketing and awareness initiatives.
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Couples Resorts' integrated digital strategies gives the hotel chain the confidence to know what's working, what's not working, and the ability to make on-the-fly adjustments to correct any marketing missteps.
Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.
Former presidential candidate Newt Gingrich is reportedly renting out his list of donors for up to $26,000.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
If marketers realized precisely how much money they were leaving on the table — or, to be more specific, in the abandoned shopping cart — they'd be horrified.
Shasta pairs up with SnapTags to build out its mobile CRM.
VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.
Alloy Direct Marketing and youth marketing data provider American Student List (ASL) announced May 7 the two companies will merge, the result of a joint venture between their respective parent companies: Alloy Media + Marketing and Euro RSCG Discovery. The resulting company will be known as Alloy ASL, said Andrew Belth, president of Alloy ASL and the former SVP of Alloy Direct Marketing.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
Ricoh Production Print Solutions LLC, a digital output marketing company, launched a customer marketing suite for utility companies April 10, said Mike Bryant, worldwide practice leader of strategy and marketing analytics at Ricoh.
Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
VerifyEmailAddress.org has launched BulkEmailVerifier.com, a dedicated product that allows businesses to verify emails in bulk, said Matthew Dixon, chief project officer at Germany-based media solutions provider Paul Internet, which owns VerifyEmailAddress. The BulkEmailVerifier tool was designed for companies with email databases of customer information.
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.