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To know me is to target me

Scott Donaton, Ensemble February 01, 2012

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Q&A: Donna Hamilton, VP of audience targeting at Alliant

January 11, 2012

Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
 

Restaurants drive consumers to dine out with calculated email coupons

January 01, 2012

When Pei Wei Asian Diner introduced the Caramel Chicken entrée, the Chinese food chain took advantage of the occasion to beef up its email database. Pei Wei, which is owned by P.F. Chang's China Bistro, worked with email provider ExactTarget to create a multichannel campaign centered on email to help spread the word.
 

Active Ride Shop bolsters email acquisition database

January 01, 2012

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
 

Infogroup CEO replaced

December 15, 2011

Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
 

Q&A: Diane Berry, SVP of Coveo

December 14, 2011

Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
 

Q&A: Barry Parshall, SVP of product management, iJento

December 07, 2011

Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.
 

Gupta files countersuit, claims Infogroup execs have 'no brains'

November 22, 2011

List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
 

Alterian to shutter Chicago office

November 16, 2011

Alterian will close its Chicago office as part of a restructuring plan that began in September, said Adrian Duffield, partner at College Hill, Alterian's financial PR agency. Alterian employees were notified on Nov. 6 that the shuttering process would begin immediately, he said.
 

Salesforce.com promotes insider to COO

November 07, 2011

George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
 

Harte-Hanks' direct marketing revenue up slightly

October 27, 2011

Harte-Hanks' third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating income declined 10.8% year-over-year to $20.5 million. The San Antonio, Texas-based company reported a decline in overall revenue in the quarter, decreasing 1.8% to $212.8 million compared with Q3 2010.
 

Q&A: Rod Ford, president and CEO, CognitiveData

October 26, 2011

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
 

Oracle to acquire RightNow for $1.5 billion

October 24, 2011

Database company Oracle announced it has agreed to acquire CRM company RightNow Technologies, for $1.5 billion, both companies said in a statement. The transaction is expected to close by late 2011 or early 2012.
 

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

September 28, 2011

Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
 

Infogroup sues Gupta's new firm over trade secrets

September 20, 2011

Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup.
 

Infogroup launches digital, data units

September 07, 2011

Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital and data-oriented services, respectively.
 

Salesforce.com posts record revenue, small loss

August 18, 2011

Salesforce.com reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However, the company saw a slight net loss of $4.3 million during the period.
 

B-to-b response data compares favorably to compiled data

Ruth Stevens, founder of eMarketing Strategy, and Bernice Grossman, principal consultant and founder of DMRS Group July 27, 2011

The data available in response databases is generally quite similar in accuracy and completeness to compiled data.
 

Q&A: Stewart Pearson, Wunderman chief client officer

July 27, 2011

Stewart Pearson, chief client officer at Wunderman, discusses the benefits of social CRM and how loyalty programs can turn one-off customers into brand advocates.
 

Tap into your knowledge assets: Five steps to insight-driven marketing

Martha Bush, SVP of strategy and solutions, Sigma Marketing Group July 06, 2011

Building customer insights into every interaction, and listening to the response, is at the core of smart multichannel marketing.
 

Infogroup begins round of layoffs, more cutbacks possible

June 30, 2011

Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.
 

Clare Hart believes she can unite Infogroup's 31 subsidiaries. Can it truly be done?

June 21, 2011

I recently sat down with Infogroup CEO Clare Hart to discuss the company's turbulent past and how she plans to build it into a single, stable unit. She explained the process behind the company-wide consolidation and hinted at plans for an Infogroup product rollout in September. She also discussed Infogroup's decision to become (or not become) a full-service marketing agency.
 

Coupon company RedPlum uses Facebook contest to build database

June 08, 2011

Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.
 

Mardevdm2 repositioning highlights new capabilities

May 26, 2011

Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months.
 

Infogroup removes former Yesmail president, SVP

May 18, 2011

Infogroup removed Mike Hilts, president of its interactive unit, and Tim Price, the unit's SVP of sales and marketing, from their positions effective May 9. Infogroup made the personnel changes after consolidating five of its data and marketing services brands into a single sales group, the company said in a statement.
 

Gilt Groupe turns to SAS to enhance customer analytics

May 18, 2011

Tamara Gruzbarg, senior director of customer analytics and research at private sale site Gilt Groupe, classifies the company's data analytics environment as "disparate" prior to February 2010. She says the company's various data sources were located in "different places and formats" and that "no single tool could access all of them."
 

WPP Digital buys minority stake in nPario

May 17, 2011

WPP Digital has bought a $5 million strategic minority stake in technology services provider nPario, the companies said May 17. The investment will help both companies develop services to help marketers improve audience insight and digital campaigns. NPario will integrate WPP's online and offline data into its platform.
 

Disney subsidiary Playdom agrees to $3M FTC children's online privacy settlement

May 13, 2011

Playdom, a Disney Enterprises subsidiary, has agreed to pay $3 million to settle Federal Trade Commission (FTC) charges that it violated the Children's Online Privacy Protection Act (COPPA). The alleged violations included illegally collecting and disclosing personal information from more than 1.2 million children under age 13 without parental consent, the FTC said this week.
 

Infogroup consolidates subsidiaries, launches client experience group

May 09, 2011

Infogroup has consolidated five of its data and marketing services brands into a single sales organization, CEO Clare Hart told Direct Marketing News on May 9. The new unit comprises former Infogroup subsidiaries Direct Media Millard, Donnelley Marketing, Edith Roman & Associates, Walter Karl and Yesmail.