Database/CRM

InfoGroup chair: No decision yet on company sale

Nathan Golia November 02, 2009

InfoGroup Chairman Roger Siboni said in a November 1 statement that the company's management has "made no decision to sell the company." The press release came one day after the Omaha World-Herald reported that at least 33 potential bidders have expressed interest in the firm to its financial advisor, Evercore Partners.
 

Chick-fil-A to launch 'cow-created' site to build e-mail database

Carol Krol October 20, 2009

Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.
 

Havas Digital to use Omniture platform for search marketing efforts

Frank Washkuch October 07, 2009

Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.
 

Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search

Carol Krol September 08, 2009

InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.
 

Editorial: Marketers can take steps to prevent data breaches

Carol Krol August 31, 2009

Arrests were made last week in the largest data breach case ever - 130 million credit card numbers were stolen earlier this year from five corporate entities. The good news is that the US Department of Justice is on the case. But this was only the latest in a long line of data fraud incidents.
 

Three men arrested in largest-ever data breach

Carol Krol August 18, 2009

Three men were indicted in New Jersey on August 17 for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. It is the largest hacking and identity theft case ever prosecuted by the Justice Department.
 

One-to-one marketing requires data commitment

Carol Krol August 17, 2009

Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to reach customers and prospects one-to-one.
 

JetBlue latest airline to seek improved loyalty

Lauren Bell August 06, 2009

JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.
 

Behavioral targeting: The dos and don'ts

Jennifer Barrett, chief privacy officer, Acxiom August 06, 2009

Every marketer's dream is to know as much as possible about a consumer to improve brand image and generate sales. But when do consumers think we have "gone too far" in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And ... in some instances, they aren't too far off the mark.
 

KnowledgeBase expands business development and client relations divisions

Carol Krol August 05, 2009

KnowledgeBase Marketing announced on August 5 it is expanding both its business development and client relations divisions. The Richardson, TX-based database company said the move is driven by the need to better serve its growing base of enterprise-level accounts and drive its sales development efforts.
 

Jigsaw to leverage Harte-Hanks IT market intelligence

Chantal Todé July 28, 2009

Business information and data services provider Jigsaw has partnered with Harte-Hanks to leverage its IT market intelligence. Jigsaw is an online directory of business contact information that is generated by a global community of 900,000 members. The database currently contains information on more than 14 million business contacts. Jigsaw will use data from Harte-Hanks, such as information about a company's installed technologies, to enrich the database and be able to provide more targeted sales prospecting and marketing data.
 

Data intelligence delivers bottom line impact

Julie Baker, executive director of strategy and planning, Quaero July 22, 2009

What's in a name? Customer data management. Customer intelligence management. Data intelligence management. The notion of using customer data to drive investment decisions has propagated many organizational names and acronyms over the last few years. Customer intelligence officers were crowned, integrated task forces were formed, and dedicated publications multiplied. Why? Because data equals money.
 

Spotlight conversation: The evolution of CRM

Dianna Dilworth July 02, 2009

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
 

Scheiner takes on chief creative role at Rosetta

Kevin McKeefery June 22, 2009

Former TBWA/Chiat/Day executive creative director Gary Scheiner has joined interactive agency Rosetta in the newly created role of chief creative officer.
 

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