Building the business case for data investment to impact marketing.
Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.
Real-time data is what marketers want; old-time analytics is what they've got.
Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.
As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.
Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital and data-oriented services, respectively.
Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.
With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
The data available in response databases is generally quite similar in accuracy and completeness to compiled data.
Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period.
Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.
Marketers must figure out how to embrace new channels while maintaining performance in existing ones.
Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.
Database company Infogroup sold its research branch, Opinion Research Company International (ORC), to Chicago-based private equity firm Lake Capital Management. Infogroup president and CEO Clare Hart said July 7 that the sale will allow Infogroup to concentrate on consumer data, list management and brokerage, multichannel marketing and sales enablement.
Building customer insights into every interaction, and listening to the response, is at the core of smart multichannel marketing.
Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.
Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company's on-going rebranding initiative and whether the 2010 resignation of founder and former CEO Vinod Gupta still affects the business. Hart previously served as president of the enterprise media group at Dow Jones & Co. and president and CEO of business information company Factiva.
JoS. A. Bank Clothiers generated a 19.5% increase in catalog response and 16.7% growth in catalog sales by using its customer database to better segment offers, said John Lewis, strategic services director of database marketing at the retailer on June 21.
When Julianne Hanes Jordan was brought on as director of marketing at AAA Western New York, she was discouraged by the results of the company's direct mail campaigns. AAA was conducting member acquisition mailings that she felt were not acquiring enough members - not to mention that the members who did join were churning after the first year.
List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.
Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.