Database Technology

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

The ROI of Marketing Data

The ROI of Marketing Data

Building the business case for data investment to impact marketing.

Segmenting the Privacy-Centric Customer

Segmenting the Privacy-Centric Customer

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Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.

Making data big and smart with data intelligence

Making data big and smart with data intelligence

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Real-time data is what marketers want; old-time analytics is what they've got.

First a data hub—then marketing automation

First a data hub—then marketing automation

Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.

Tactics for multichannel success

Tactics for multichannel success

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.

What to have on your database shopping list

What to have on your database shopping list

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.

Q&A: Donna Hamilton, VP of audience targeting at Alliant

Q&A: Donna Hamilton, VP of audience targeting at Alliant

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Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.

Infogroup CEO replaced

Infogroup CEO replaced

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Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.

Q&A: Diane Berry, SVP of Coveo

Q&A: Diane Berry, SVP of Coveo

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Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.

Gupta files countersuit, claims Infogroup execs have 'no brains'

Gupta files countersuit, claims Infogroup execs have 'no brains'

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List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.

Salesforce.com promotes insider to COO

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George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.

Q&A: Rod Ford, president and CEO, CognitiveData

Q&A: Rod Ford, president and CEO, CognitiveData

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Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.

Oracle agrees to acquire Endeca

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Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.

Spectra Products merges with Take 5 Solutions

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Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.

Infogroup launches digital, data units

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Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital and data-oriented services, respectively.

Infogroup names Das SVP of database technology

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Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.

Plug-ins: CRM

Plug-ins: CRM

With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.

B-to-b response data compares favorably to compiled data

B-to-b response data compares favorably to compiled data

The data available in response databases is generally quite similar in accuracy and completeness to compiled data.

Acxiom names Howe CEO; revenue up

Acxiom names Howe CEO; revenue up

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Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period.

Infogroup hires execs to bolster client data services

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Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.

Assessing an organization's multichannel maturity

Assessing an organization's multichannel maturity

Marketers must figure out how to embrace new channels while maintaining performance in existing ones.

Alterian turns to Davies to lead company

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Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.

Infogroup sells research unit to private equity firm

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Database company Infogroup sold its research branch, Opinion Research Company International (ORC), to Chicago-based private equity firm Lake Capital Management. Infogroup president and CEO Clare Hart said July 7 that the sale will allow Infogroup to concentrate on consumer data, list management and brokerage, multichannel marketing and sales enablement.

Tap into your knowledge assets: Five steps to insight-driven marketing

Tap into your knowledge assets: Five steps to insight-driven marketing

Building customer insights into every interaction, and listening to the response, is at the core of smart multichannel marketing.

Infogroup begins round of layoffs, more cutbacks possible

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Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.

Q&A: Clare Hart, Infogroup CEO

Q&A: Clare Hart, Infogroup CEO

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Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company's on-going rebranding initiative and whether the 2010 resignation of founder and former CEO Vinod Gupta still affects the business. Hart previously served as president of the enterprise media group at Dow Jones & Co. and president and CEO of business information company Factiva.

JoS. A. Bank increases catalog sales using database segmentation: DMA All For One

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JoS. A. Bank Clothiers generated a 19.5% increase in catalog response and 16.7% growth in catalog sales by using its customer database to better segment offers, said John Lewis, strategic services director of database marketing at the retailer on June 21.

Database modeling helps AAA Western New York increase membership

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When Julianne Hanes Jordan was brought on as director of marketing at AAA Western New York, she was discouraged by the results of the company's direct mail campaigns. AAA was conducting member acquisition mailings that she felt were not acquiring enough members - not to mention that the members who did join were churning after the first year.

Marketfish hires Fowler as privacy chief

Marketfish hires Fowler as privacy chief

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List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.

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