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 Database Technology

Tactics for multichannel success

Jeff Fowler, Decision Software May 01, 2012

As database marketers, we're in a perfect position to avoid inundating our customers by exercising discipline and agreeing on a few broad-based rules.
 

What to have on your database shopping list

Jack Sturn, SolutionSet April 01, 2012

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
 

Q&A: Donna Hamilton, VP of audience targeting at Alliant

January 11, 2012

Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
 

Infogroup CEO replaced

December 15, 2011

Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
 

Q&A: Diane Berry, SVP of Coveo

December 14, 2011

Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
 

Gupta files countersuit, claims Infogroup execs have 'no brains'

November 22, 2011

List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
 

Salesforce.com promotes insider to COO

November 07, 2011

George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
 

Q&A: Rod Ford, president and CEO, CognitiveData

October 26, 2011

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
 

Oracle agrees to acquire Endeca

October 19, 2011

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
 

Spectra Products merges with Take 5 Solutions

September 28, 2011

Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.
 

Infogroup launches digital, data units

September 07, 2011

Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital and data-oriented services, respectively.
 

Infogroup names Das SVP of database technology

August 01, 2011

Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.
 

Plug-ins: CRM

August 01, 2011

With the advent of social CRM, companies can now track and monitor customer behavior to inform segmentation and customization of marketing messages.
 

B-to-b response data compares favorably to compiled data

Ruth Stevens, founder of eMarketing Strategy, and Bernice Grossman, principal consultant and founder of DMRS Group July 27, 2011

The data available in response databases is generally quite similar in accuracy and completeness to compiled data.
 

Acxiom names Howe CEO; revenue up

July 27, 2011

Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period.
 

Infogroup hires execs to bolster client data services

July 21, 2011

Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.
 

Assessing an organization's multichannel maturity

Brian Dames, group managing director of database marketing, Harte-Hanks July 20, 2011

Marketers must figure out how to embrace new channels while maintaining performance in existing ones.
 

Alterian turns to Davies to lead company

July 13, 2011

Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.
 

Infogroup sells research unit to private equity firm

July 06, 2011

Database company Infogroup sold its research branch, Opinion Research Company International (ORC), to Chicago-based private equity firm Lake Capital Management. Infogroup president and CEO Clare Hart said July 7 that the sale will allow Infogroup to concentrate on consumer data, list management and brokerage, multichannel marketing and sales enablement.
 

Tap into your knowledge assets: Five steps to insight-driven marketing

Martha Bush, SVP of strategy and solutions, Sigma Marketing Group July 06, 2011

Building customer insights into every interaction, and listening to the response, is at the core of smart multichannel marketing.
 

Infogroup begins round of layoffs, more cutbacks possible

June 30, 2011

Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.
 

Q&A: Clare Hart, Infogroup CEO

June 22, 2011

Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company's on-going rebranding initiative and whether the 2010 resignation of founder and former CEO Vinod Gupta still affects the business. Hart previously served as president of the enterprise media group at Dow Jones & Co. and president and CEO of business information company Factiva.
 

JoS. A. Bank increases catalog sales using database segmentation: DMA All For One

June 21, 2011

JoS. A. Bank Clothiers generated a 19.5% increase in catalog response and 16.7% growth in catalog sales by using its customer database to better segment offers, said John Lewis, strategic services director of database marketing at the retailer on June 21.
 

Database modeling helps AAA Western New York increase membership

June 15, 2011

When Julianne Hanes Jordan was brought on as director of marketing at AAA Western New York, she was discouraged by the results of the company's direct mail campaigns. AAA was conducting member acquisition mailings that she felt were not acquiring enough members - not to mention that the members who did join were churning after the first year.
 

Marketfish hires Fowler as privacy chief

June 10, 2011

List marketing and lead generation firm Marketfish has named David Fowler chief privacy officer, the company said this week. His primary responsibility is defining and overseeing Marketfish's privacy policies.
 

Mardevdm2 repositioning highlights new capabilities

May 26, 2011

Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months.
 

Switch in list strategy reduces Eloqua's bouncebacks, improves response

May 25, 2011

It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.
 

ReachForce adds lead marketer, two other execs to management team

May 19, 2011

ReachForce, a b-to-b data services company, has added Aprimo's former CMO to its executive team, and has hired leaders of product and partner development. Michael Emerson will join the Austin, Texas-based company as VP of marketing, effective immediately.
 

Experian marketing unit sees double-digit US, international growth

May 18, 2011

Experian said May 18 that full-year fiscal 2011 revenue for its marketing services business increased 14% to $791 million, compared with fiscal 2010. US marketing services revenue grew 11% year-over-year to $367 million. Overall Experian fiscal 2011 revenue increased 8% organically to $4.2 billion, compared with fiscal 2010.
 

WPP Digital buys minority stake in nPario

May 17, 2011

WPP Digital has bought a $5 million strategic minority stake in technology services provider nPario, the companies said May 17. The investment will help both companies develop services to help marketers improve audience insight and digital campaigns. NPario will integrate WPP's online and offline data into its platform.