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Database/CRM News

VivaKi and BlueKai launch Audience Insights

Erin Dostal

VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.

Experian acquires Conversen

Erin Dostal

Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.

NetSuite announces SuiteCommerce at annual conference

Erin Dostal

NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.

IBM to acquire Vivisimo

Erin Dostal

IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.

Bridge data for a holistic view

Dennis Kooker, KBM Group

Today's consumers are not just individuals we actively sell to; they are informed buyers.

Manage data in order to improve your bottom line

Joel Ingersoll, Lorton Data

There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.

Essential Guide

On the Beat

Restaurants optimize rewards programs to gain customer data and boost loyalty

Alex Palmer

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Data drives e-commerce

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.