Database/CRM News

Alliant, Lotame partner to enhance database offerings

Melissa Hoffmann

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.

Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.

Infogroup CMO to leave firm

Juan Martinez

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."

Acxiom execs to resign

Juan Martinez

Acxiom Corp.'s COO and EVP John Adams and Shawn Donovan, EVP for global sales, consulting and U.S. markets, will resign effective Dec. 31, according to the U.S. Securities and Exchange Commission filing. It is unclear why both executives have stepped down.

To know me is to target me

Scott Donaton, Ensemble

While privacy concerns are understandable, what most people care about at the end of the day is the price-value equation. They're willing to give up personal information about themselves if it helps a marketer target them more effectively and efficiently. If you can use past behaviors and stated preferences to deliver a better experience and waste less time, go for it.

Twitter-ready insights on marketing follies

Scott Donaton, CEO, Ensemble

A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.

Essential Guide

The 2011 Essential Guide to Database Marketing

The 2011 Essential Guide to Database Marketing is now available for $19.95 as a pdf. Click above to download.

On the Beat

Marketers see CRM as the holiday gift that will keep on giving

Alex Palmer

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Q&A: Erica DePalma, VP of digital marketing at Media Horizons

Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and the potential impact of SOPA and PIPA legislation.

Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research

Forrester Research senior analyst Fatemeh Khatibloo discusses the company's Jan. 18 data privacy survey and why an increasing number of Americans are abandoning digital transactions.