Database Marketing/CRM

Database/CRM

Infogroup Q4 2009 revenues drop 11%

Frank Washkuch February 09, 2010

Fourth-quarter 2009 revenue at Infogroup, which is undergoing a rebranding initiative and exploring sale options, dropped 11.3% year-over-year to $125.8 million from $141.9 million.

D&B sees 3% drop in Q4 revenues, 1% decrease for FY 2009

Frank Washkuch February 05, 2010

D&B's fourth-quarter 2009 total revenue was $463.7 million, down 3% from the prior year's $474.7 million. The company's full-year 2009 total revenue was $1.69 billion, a 1% drop from 2008's $1.73 billion, the business-to-business database company announced February 4.

Segmentation for fun and profit

David King, CEO of Fulcrum February 03, 2010

With the arrival of the new year - and new marketing budgets - companies are exploring how to develop and implement new customer segmentation. Here's how marketers can plan for a segmentation that is more useful and profitable.

InterContinental Hotels launches campaign against Hilton loyalty changes

Mary Elizabeth Hurn February 03, 2010

InterContinental Hotels Group (IHG) launched a campaign for its Priority Club Rewards (PCR) on February 3, drawing attention to recent changes to competitor Hilton's HHonors loyalty program. It incorporates direct mail, e-mail and Web marketing to members of both programs.

Infogroup cuts 40 jobs

Frank Washkuch February 02, 2010

Infogroup, in the midst of a company-wide rebranding initiative and sale speculation, laid off 40 employees this week.

Budco acquires Direct Group divisions

Nathan Golia February 01, 2010

Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1. Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management.

Statlistics, Merkle partner on mobile lead-gen program for print ads

Nathan Golia February 01, 2010

Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

Employees who interact with customers should show authenticity and passion

Jeffrey Rohrs, VP of marketing, ExactTarget February 01, 2010

Authenticity is a key part of social media marketing. Social media strips away a lot of the barriers that companies face due to the nature of media. The people are the new mass media; the gatekeepers are gone. If you are going to participate in conversations online, they are not going to happen on your own ground.

Companies can make Twitter a part of their business practice

Alex Dayon, SVP of customer service and support applications, Salesforce.com February 01, 2010

We look at social media as a system. From the business perspective, it is really the relationship between customers, and you can always get smarter about customer relationships. Social media creates a massive disruption in the world of customer relationships, and marketers need to pay heed.

Many best practices for social media are already in place in traditional CRM areas

Joe Hughes, senior executive, Accenture February 01, 2010

Two years ago, social media was all about "Wow, Facebook and Twitter - get on those!" Last year, what you would hear was, "Wow, I need to look at all this stuff, and there are tools I can use to analyze all of that material out there." A ton of vendors popped up and provided services in that space.

2010 ESSENTIAL GUIDE

DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information.

30th Anniversary

Click to read DMNews' 30th anniversary issue

What People are Saying

Just read Ed Burnett's Legends tribute in the 30th anniversary. Donn Rappaport captured Ed in the first sentence: "Ed did indeed love lists!" Great issue. Congrats to DMNews on 30 years of sharing.
- Susan McNamara, VP-sales, Dataline

AMAZING 30th anniversary edition received today. Hats off to your staff for a job well done.
- Daniel Stepanic, marketing manager, C.TRAC Information Solutions