The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

News Byte: IBM is Said to be Pursuing Silverpop

News Byte: IBM is Said to be Pursuing Silverpop

Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

News Byte: DataStax Names Kavanagh CMO

News Byte: DataStax Names Kavanagh CMO

The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Marketing's Triple Threat: Personalization, Mobile, and the Cloud

Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

The data company expands its customer base in tag management.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

News Byte: ServiceSource Announces Scout Link Integration with Marketo

The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.

News Byte: InsideView Tags Onto Microsoft Dynamics

News Byte: InsideView Tags Onto Microsoft Dynamics

The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.

Gartner: One Third of Leading Enterprises Face a Data Crisis

Gartner: One Third of Leading Enterprises Face a Data Crisis

Enterprises are good at collecting data, but not so good at managing it, says the research firm.

News Byte: Demandbase Intros Automated B2B Retargeting

News Byte: Demandbase Intros Automated B2B Retargeting

The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

News Byte: Pegasystems Updates Automation Platform

News Byte: Pegasystems Updates Automation Platform

Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

Actionable social CRM comes to Infor through a new partnership with AwernessHub.

News Byte: SmartFocus Partners with Ensighten

News Byte: SmartFocus Partners with Ensighten

In its second major partnership in as manIn its second major partnership in as many weeks, SmartFocus announced collaboration with Ensighten.y weeks, SmartFocus announced its collaborative partnership with Ensighten.

News Byte: DG Rebranding Following Extreme Reach Sale

News Byte: DG Rebranding Following Extreme Reach Sale

After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.

Acquisition Is a Leading Trend Among Leading MRM Providers

Acquisition Is a Leading Trend Among Leading MRM Providers

Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

Bizo's Growth Could Indicate a Further Shift Toward Marketing Automation

$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.

The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

Lifecycle campaigns need to be placed in the context of a customer's daily activities.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

News Byte: Act-On Reports Triple-Digit Revenue Growth for Q4

The marketing automation platform announced 215% revenue growth for Q4 2013.

Data: Go Big or Go Home

Data: Go Big or Go Home

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

It's a Buyer's Market for Marketing Automation Systems

It's a Buyer's Market for Marketing Automation Systems

Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.

News Byte: Twitter Partners With Datalogix and Merkle

News Byte: Twitter Partners With Datalogix and Merkle

Twitter aims to integrate CRM systems with promoted tweets.

Leadspace Adds Social Targeting

Leadspace Adds Social Targeting

New addition to lead-gen platform gives access to social conversations among targeted accounts.

Why Watson's in Jeopardy in the Big Data Game

Why Watson's in Jeopardy in the Big Data Game

IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.

News Byte: Microsoft Acquires Parature for a Reported $100 million

News Byte: Microsoft Acquires Parature for a Reported $100 million

The company looks to add "world-class" customer self-service capabilities to its Microsoft Dynamics CRM platform.

News Byte: IBM Opens Path to Analysis of Encrypted Data

News Byte: IBM Opens Path to Analysis of Encrypted Data

The company receives patent for "fully homomorphic encryption," allowing analysis of scrambled data without revealing identity.

News Byte: Oracle to Buy Responsys for $1.5 Billion

News Byte: Oracle to Buy Responsys for $1.5 Billion

The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.

News Byte: UserVoice is 2013's CRM Idol

News Byte: UserVoice is 2013's CRM Idol

The company emerges from among five finalists to be named most promising marketing tech startup of the year.

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

News Byte: Cambey & West Names Cuellar CEO

News Byte: Cambey & West Names Cuellar CEO

Company co-founder takes the helm in 2014.

News Byte: Marketo To Acquire Insightera

News Byte: Marketo To Acquire Insightera

The marketing automation provider adds personalization to its mix.

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

A Marketing Call to Action for Call Centers

A Marketing Call to Action for Call Centers

Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.

News Byte: InsideView Intros Two New Products

News Byte: InsideView Intros Two New Products

The company sees opportunity in corporate databases that are only 60% accurate.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

DMA Asks Lawmakers to Protect Data-Driven Economy

DMA Asks Lawmakers to Protect Data-Driven Economy

CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.

IBM: Office Politics Stymie Data-Driven Results

IBM: Office Politics Stymie Data-Driven Results

Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.

Bank of America's Five Data Environment Surprises

Bank of America's Five Data Environment Surprises

Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.

News Byte: Eloqua Partners With Bizo

News Byte: Eloqua Partners With Bizo

The idea is to merge display and social media advertising with marketing automation efforts.

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.

News Byte: SAP and SAS Strike Up Strategic Sorority

News Byte: SAP and SAS Strike Up Strategic Sorority

The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.

News Byte: New Lattice App Brings PA to Lead Scoring

News Byte: New Lattice App Brings PA to Lead Scoring

Lattice employs predictive analytics to settle the debate over what's a good lead.

News Byte: Portable Predictive Analytics

News Byte: Portable Predictive Analytics

Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.

Data-Driven Marketing is a $156 Billion Economy

Data-Driven Marketing is a $156 Billion Economy

New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

Segment, Monetize, Retain, Repeat

Segment, Monetize, Retain, Repeat

At the core of every marketing campaign is a bid for retention.

News Byte: Acxiom Introduces New Operating System

News Byte: Acxiom Introduces New Operating System

CEO Scott Howe claims it will make 'free trade' of data possible for marketers.

Automation That Doesn't Play by the Book

Automation That Doesn't Play by the Book

The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.

News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud

News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud

ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.

News Byte: Marketo Announces Deal With Certain

News Byte: Marketo Announces Deal With Certain

Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.

News Byte: Neolane Becomes Adobe Campaign

News Byte: Neolane Becomes Adobe Campaign

Neolane becomes Adobe Campaign and the sixth solution in Adobe's Marketing Cloud.

6 Trends That Go Beyond the Buzz of Big Data

6 Trends That Go Beyond the Buzz of Big Data

Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.

News Byte: Salesforce Files Decides to Share

News Byte: Salesforce Files Decides to Share

Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.

Acxiom Gives Consumers Access to Data

Acxiom Gives Consumers Access to Data

Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.

News Byte: Salesforce.com Beats Q2 Estimates

News Byte: Salesforce.com Beats Q2 Estimates

Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.

News Byte: Silverpop Launches Enhanced Website Personalization

News Byte: Silverpop Launches Enhanced Website Personalization

The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.

News Byte: GoDaddy Acquires Locu

News Byte: GoDaddy Acquires Locu

Domain-name provider GoDaddy acquires Locu, provider of local business data.

News Byte: Salesforce.com Announces Performance Edition

News Byte: Salesforce.com Announces Performance Edition

The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.

News Byte: Marketo's Growing Digital Ecosystem

News Byte: Marketo's Growing Digital Ecosystem

The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.

63% of CRM Initiatives Fail

63% of CRM Initiatives Fail

Here's what marketers can do to help improve CRM success rates.

Adobe Thunders Into the Marketing Cloud Wars

Adobe Thunders Into the Marketing Cloud Wars

Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.

Facebook Data Bug Found, Squashed

Facebook Data Bug Found, Squashed

Facebook found and squashed a bug that exposed certain users' contact information.

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.

Taking a Proactive Stance on Harris v. comScore Inc.

Taking a Proactive Stance on Harris v. comScore Inc.

DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

Technology Is Changing the Way We Market—and Spend

Technology Is Changing the Way We Market—and Spend

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

The In-store Impact of Customer Analytics

The In-store Impact of Customer Analytics

Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.

A Brief Primer on Data Analytics

A Brief Primer on Data Analytics

Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.

Lead Management Builds a United Front for Marketing

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

Three Upgrades Retailers Must Make in Their CRM Ops

Three Upgrades Retailers Must Make in Their CRM Ops

Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.

Are Marketers Selling Salespeople Short?

Are Marketers Selling Salespeople Short?

Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.

AlloyASL Targets Students with New Acquisition

AlloyASL Targets Students with New Acquisition

AlloyASL acquires Student Marketing Group and becomes ASL Marketing.

B2B Data: It's Not About the What, It's About the Why

B2B Data: It's Not About the What, It's About the Why

For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.

OgilvyOne Lands Key Financial Account

OgilvyOne Lands Key Financial Account

It will lead relationship marketing for BlackRock's ETF unit, which announced a powerhouse partnership with Fidelity this week.

So Much Data; So Few Data Scientists

So Much Data; So Few Data Scientists

Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.

GMAC Re-Ups with Merkle

GMAC Re-Ups with Merkle

The auto insurer signs new three-year deal with the CRM agency.

Brad Wilson Takes the Reins at Emailvision

Brad Wilson Takes the Reins at Emailvision

The former GM of Microsoft Dynamics CRM looks to expand the global presence of this marketing automation company.

Small Businesses Enlarge Their Game

Small Businesses Enlarge Their Game

Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.

Publicis Groupe Merges Digitas and LBi

Publicis Groupe Merges Digitas and LBi

The holding company aims to create the world's top digital agency.

SMBs Tame the Privacy Beast

SMBs Tame the Privacy Beast

What small businesses need to know about data collection and privacy

Marketing Automation Is Not the 100 Percent Solution

Marketing Automation Is Not the 100 Percent Solution

Don't let technology be the ruler of your marketing strategy.

Big Data: Innovate or Stagnate

Big Data: Innovate or Stagnate

Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.

Study: Marketers Realize Their Data is Suspect

Study: Marketers Realize Their Data is Suspect

Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.

Big Data's Big Payoff: Bigger Conversion Rates

Big Data's Big Payoff: Bigger Conversion Rates

Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.

With Woolley as CEO, DMA Focuses on Data Marketing

With Woolley as CEO, DMA Focuses on Data Marketing

Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.

Major Infusion for Infusionsoft

Major Infusion for Infusionsoft

Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.