Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
Company co-founder takes the helm in 2014.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Database industry veteran is credited with helping move the list business into the Digital Age.
Everyone's talking about Big Data, but are they talking about the right things?
Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.
More holistic measures require new technologies, but they also require marketers to get back to basics.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Capturing the right data for customer retention and growth.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Relevance in high-priority customer interactions builds long-term loyalty.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
Real-time data is what marketers want; old-time analytics is what they've got.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
The 20-year industry veteran to pursue a path of aggressive growth.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
The term "customer obsession" has become popular as businesses endeavor to create meaningful connections to break through the marketplace clutter.
Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics.
In order to succeed at direct marketing, marketers have to be "customer obsessed," says group president of Experian Marketing Services Matt Seeley.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.