Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
Self-service data analysis and integration is the aim of the new release.
5 ways marketers can prepare for possible data breaches.
What are the most compelling ways to measure marketing success?
The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
Company co-founder takes the helm in 2014.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Database industry veteran is credited with helping move the list business into the Digital Age.
Everyone's talking about Big Data, but are they talking about the right things?
Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.
More holistic measures require new technologies, but they also require marketers to get back to basics.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Capturing the right data for customer retention and growth.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Relevance in high-priority customer interactions builds long-term loyalty.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
Real-time data is what marketers want; old-time analytics is what they've got.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
The 20-year industry veteran to pursue a path of aggressive growth.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...