Database Marketing

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

By

Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Progress Makes Progress with Easyl

Progress Makes Progress with Easyl

By

Self-service data analysis and integration is the aim of the new release.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

News Byte: DataStax Names Kavanagh CMO

News Byte: DataStax Names Kavanagh CMO

By

The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

By

Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

By

Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

News Byte: Cambey & West Names Cuellar CEO

News Byte: Cambey & West Names Cuellar CEO

By

Company co-founder takes the helm in 2014.

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

By

Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

By

Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

By

Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

By

Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

5 Do's and Don'ts of Implementing a Marketing Automation System

5 Do's and Don'ts of Implementing a Marketing Automation System

Marketing automation systems can be tricky, but these tips will give you an edge.

DMA Asks Lawmakers to Protect Data-Driven Economy

DMA Asks Lawmakers to Protect Data-Driven Economy

By

CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.

News Byte: Grdodian Named CEO of Reach Marketing

News Byte: Grdodian Named CEO of Reach Marketing

By

Database industry veteran is credited with helping move the list business into the Digital Age.

Much Ado About Big Data

Much Ado About Big Data

By

Everyone's talking about Big Data, but are they talking about the right things?

News Byte: Salesforce Files Decides to Share

News Byte: Salesforce Files Decides to Share

By

Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.

Holistic Measures Move Into the Mainstream

Holistic Measures Move Into the Mainstream

More holistic measures require new technologies, but they also require marketers to get back to basics.

The Right Slice

The Right Slice

By

Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

The Long, Gradual, and Painful Goodbye

The Long, Gradual, and Painful Goodbye

By

Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.

The US Open Puts Data Center Court

The US Open Puts Data Center Court

By

For most of the year the US Open may as well be a small business. But for two weeks at the end of summer, its digital properties explode with activity.

News Byte: SAP Adds Social Component

News Byte: SAP Adds Social Component

By

SAP adds a social component to its Customer Engagement Intelligence solution.

Facebook Data Bug Found, Squashed

Facebook Data Bug Found, Squashed

By

Facebook found and squashed a bug that exposed certain users' contact information.

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

Setting the Record for Flu Immunization (And What It Has to Do With Marketing)

By

Guinness World Records records some marketing and awareness initiatives.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Taking a Proactive Stance on Harris v. comScore Inc.

Taking a Proactive Stance on Harris v. comScore Inc.

By

DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.

Silo-ization vs. The People Side of Marketing

Silo-ization vs. The People Side of Marketing

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

By

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...