Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

Short-Term Gains, Long-Term Wins

Short-Term Gains, Long-Term Wins

What are the most compelling ways to measure marketing success?

News Byte: DataStax Names Kavanagh CMO

News Byte: DataStax Names Kavanagh CMO

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The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Why You Should Care about Canada's Anti-Spam Law

Why You Should Care about Canada's Anti-Spam Law

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Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.

News Byte: Cambey & West Names Cuellar CEO

News Byte: Cambey & West Names Cuellar CEO

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Company co-founder takes the helm in 2014.

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

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Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

DMA Asks Lawmakers to Protect Data-Driven Economy

DMA Asks Lawmakers to Protect Data-Driven Economy

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CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.

News Byte: Grdodian Named CEO of Reach Marketing

News Byte: Grdodian Named CEO of Reach Marketing

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Database industry veteran is credited with helping move the list business into the Digital Age.

Much Ado About Big Data

Much Ado About Big Data

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Everyone's talking about Big Data, but are they talking about the right things?

The Long, Gradual, and Painful Goodbye

The Long, Gradual, and Painful Goodbye

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Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.

Holistic Measures Move Into the Mainstream

Holistic Measures Move Into the Mainstream

More holistic measures require new technologies, but they also require marketers to get back to basics.

The Right Slice

The Right Slice

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Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.

Not All Data Is Created Equally

Not All Data Is Created Equally

Capturing the right data for customer retention and growth.

Taking a Proactive Stance on Harris v. comScore Inc.

Taking a Proactive Stance on Harris v. comScore Inc.

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DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

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Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

The Complexity of Systems and Platforms

The Complexity of Systems and Platforms

Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.

You Know Me, Don't You?

You Know Me, Don't You?

Relevance in high-priority customer interactions builds long-term loyalty.

List Buying Versus List Building

List Buying Versus List Building

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Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.

Q&A: Gareth Herschel, research director, Gartner

Q&A: Gareth Herschel, research director, Gartner

Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.

Timeless Truth #3: Seek and You Will Find

Timeless Truth #3: Seek and You Will Find

Looking for insight from customer data? Here are four timeless ideas to help you find it.

4 Data Issues Marketers Should Not Ignore

4 Data Issues Marketers Should Not Ignore

Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.

Making data big and smart with data intelligence

Making data big and smart with data intelligence

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Real-time data is what marketers want; old-time analytics is what they've got.

DSW and data: a shoe-in for marketing success

DSW and data: a shoe-in for marketing success

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Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.

Shoes for everybody: DSW's behavioral segmentation

Shoes for everybody: DSW's behavioral segmentation

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By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.

Even regulated monopolies need love and loyalty

Even regulated monopolies need love and loyalty

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Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.

Live from DMA2012: MeritDirect

Live from DMA2012: MeritDirect

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MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.

Sanchez takes the helm at MeritDirect

Sanchez takes the helm at MeritDirect

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The 20-year industry veteran to pursue a path of aggressive growth.

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

Live from DMA2012: DMA launches institute to challenge regulation of consumer data

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The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.

Infogroup sells business information division OneSource

Infogroup sells business information division OneSource

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Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.