5 ways marketers can prepare for possible data breaches.
What are the most compelling ways to measure marketing success?
The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
Love—and email—knows no borders. And if you love to send email (U.S. email marketers, we're looking at you), then you need to pay attention to what's happening in Canada.
Company co-founder takes the helm in 2014.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Database industry veteran is credited with helping move the list business into the Digital Age.
Everyone's talking about Big Data, but are they talking about the right things?
Business tend to believe that churn occurs once a customer unsubscribes from a list but it might have been long before then.
More holistic measures require new technologies, but they also require marketers to get back to basics.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Capturing the right data for customer retention and growth.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Relevance in high-priority customer interactions builds long-term loyalty.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
Real-time data is what marketers want; old-time analytics is what they've got.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
The 20-year industry veteran to pursue a path of aggressive growth.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.