Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable.
Relevance in high-priority customer interactions builds long-term loyalty.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on.
Real-time data is what marketers want; old-time analytics is what they've got.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
By algorithmically segmenting customers based on their behavior, shoe retailer DSW can tailor its marketing to each type of individual.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
MeritDirect CEO Rob Sanchez at DMA 2012 on what it takes for marketers to be successful in an integrated environment.
The 20-year industry veteran to pursue a path of aggressive growth.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
The term "customer obsession" has become popular as businesses endeavor to create meaningful connections to break through the marketplace clutter.
Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics.
In order to succeed at direct marketing, marketers have to be "customer obsessed," says group president of Experian Marketing Services Matt Seeley.
Now's the time to cleanse, tune, and shine your customer data, so you're ready for the busy shopping seasons ahead.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.