One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.