Database Marketing/CRM: Latest Headlines

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its Platform

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.

News Byte: Call for Lead Scoring!

News Byte: Call for Lead Scoring!

Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.

Features

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

Take Your Marketing Personally

Take Your Marketing Personally

Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

5 Myths of Behavioral Targeting

5 Myths of Behavioral Targeting

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.

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Opinions

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

Why DMP-First Marketers Will Win Out

Why DMP-First Marketers Will Win Out

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Think Small to Turn Big Data Insights Into Everyday Value

Think Small to Turn Big Data Insights Into Everyday Value

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.