The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
To strategically get the attention of potential customers and coax them down the sales funnel, Carlisle Wide Plank Floors teamed up with digital marketing firm Overdrive Interactive.
Data and analytics help marketers find their lead generation rhythm.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.