As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game.
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
Three areas of customer analytics that have the biggest impact on marketing results.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.