Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.