The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A new survey links data quality to revenue growth.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
The company sees opportunity in corporate databases that are only 60% accurate.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not.
Friendly Chevrolet in Fridley, MN combines the one-to-one personalization of retail together with the detailed customer intelligence provided by behavior targeting.
Keeping up with consumers' multichannel, multidevice lifestyle is becoming increasingly challenging. Enter: data management platforms.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.