Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

Why DMP-First Marketers Will Win Out

Why DMP-First Marketers Will Win Out

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Think Small to Turn Big Data Insights Into Everyday Value

Think Small to Turn Big Data Insights Into Everyday Value

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Acxiom's Inaccurate Data and Why It's So Useful

Acxiom's Inaccurate Data and Why It's So Useful

How Analytics Can Improve Marketing Efforts

How Analytics Can Improve Marketing Efforts

Letting Consumers Manage Their Marketing Preferences—Aha!

Letting Consumers Manage Their Marketing Preferences—Aha!

Holistic Measures Move Into the Mainstream

Holistic Measures Move Into the Mainstream

Why Small Data Is the Next Big Thing for Marketers

Why Small Data Is the Next Big Thing for Marketers

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

5 Big Data Insights to Transform B2B Lead Gen

5 Big Data Insights to Transform B2B Lead Gen

Big Data and the 1 Percent

Big Data and the 1 Percent

The Rise of the Chief Customer Data Officer

The Rise of the Chief Customer Data Officer

I Have All My Big Data in Hadoop; Now What?

I Have All My Big Data in Hadoop; Now What?

Use Customer Data for Smarter Discounting

Use Customer Data for Smarter Discounting

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

Timeless Truth #4: There is Safety in Numbers

Timeless Truth #4: There is Safety in Numbers

Data-Driven Marketing Is More Important Than Ever

Data-Driven Marketing Is More Important Than Ever

BIG Data Must Create BIG Experiences

BIG Data Must Create BIG Experiences

Three Challenges for the Next Digital Marketing Superhero

Three Challenges for the Next Digital Marketing Superhero

Timeless Truth #3: Seek and You Will Find

Timeless Truth #3: Seek and You Will Find

Marketers Remain a Focus for Policymakers

Marketers Remain a Focus for Policymakers

All Customers Are Not Created Equally in Value

All Customers Are Not Created Equally in Value

Big Data is "Emotional" Data

Big Data is "Emotional" Data

Get Insight That's Actionable

Get Insight That's Actionable

Making Privacy Table Stakes

Making Privacy Table Stakes

There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Making Privacy Public

Making Privacy Public

Digital Marketing Attribution

Digital Marketing Attribution

Get Closer to Your Customers

Get Closer to Your Customers

Timeless Marketing Truth #1: Slow and Steady Wins the Race

Timeless Marketing Truth #1: Slow and Steady Wins the Race

The Timeless Truths of Scientific Marketing

The Timeless Truths of Scientific Marketing

Thinking Differently About Data

Thinking Differently About Data

Why Big Data Is a New Ball Game

Why Big Data Is a New Ball Game

Data-Driven Customer Experience

Data-Driven Customer Experience

An Enduring Revenue Opportunity for Direct Marketers

An Enduring Revenue Opportunity for Direct Marketers

Is Marketing Really All About Data and Analytics?

Is Marketing Really All About Data and Analytics?

Three Ways to Avoid Data Leakage Nightmares

Three Ways to Avoid Data Leakage Nightmares

Quality Contact Data Equals Quality Leads

Quality Contact Data Equals Quality Leads

Big Data presents big opportunities for marketers in 2013

Big Data presents big opportunities for marketers in 2013

A new view of Big Data for direct marketers

A new view of Big Data for direct marketers

Do you really want to market your competitor?

Do you really want to market your competitor?

First a data hub—then marketing automation

First a data hub—then marketing automation

Are you really doing direct marketing?

Are you really doing direct marketing?

Driving growth with loyalty segmentation

Driving growth with loyalty segmentation

Keeping loyalty during the holiday season

Keeping loyalty during the holiday season

Embrace the new omnichannel experience

Embrace the new omnichannel experience

Big Data benefits customers

Big Data benefits customers

Customer-centric marketing

Customer-centric marketing

Should marketers care about service?

Should marketers care about service?

Welcome to the new, new marketing

Welcome to the new, new marketing

Travel on the customer journey

Travel on the customer journey

Being customer obsessed starts with accurate data

Being customer obsessed starts with accurate data

Bridge data for a holistic view

Bridge data for a holistic view

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

To know me is to target me

To know me is to target me

Twitter-ready insights on marketing follies

Twitter-ready insights on marketing follies

O come, all ye shoppers!

O come, all ye shoppers!

Data management drives ROI

Data management drives ROI

Cross-channel cross-selling

Cross-channel cross-selling

Looking outside your industry to keep customers inside your organization

Looking outside your industry to keep customers inside your organization

Social Media is not Social CRM

Social Media is not Social CRM

Eureka! Turning social data into golden customer relationships

Eureka! Turning social data into golden customer relationships

Thank goodness for Darla

Thank goodness for Darla

Targeted marketing tools for the rest of us

Targeted marketing tools for the rest of us

Everyone loves a playground

Everyone loves a playground

The who, where, how and why of lead nurturing

The who, where, how and why of lead nurturing

B-to-b response data compares favorably to compiled data

B-to-b response data compares favorably to compiled data

Assessing an organization's multichannel maturity

Assessing an organization's multichannel maturity

Tap into your knowledge assets: Five steps to insight-driven marketing

Tap into your knowledge assets: Five steps to insight-driven marketing

In with Tina Brown: CRM maven

In with Tina Brown: CRM maven

Break from the acquisition cult

Break from the acquisition cult

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