The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A new survey links data quality to revenue growth.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
The company sees opportunity in corporate databases that are only 60% accurate.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The idea is to merge display and social media advertising with marketing automation efforts.
SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Lattice employs predictive analytics to settle the debate over what's a good lead.
Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.
New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
At the core of every marketing campaign is a bid for retention.
CEO Scott Howe claims it will make 'free trade' of data possible for marketers.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
Neolane becomes Adobe Campaign and the sixth solution in Adobe's Marketing Cloud.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Domain-name provider GoDaddy acquires Locu, provider of local business data.
The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
Here's what marketers can do to help improve CRM success rates.
Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.
Facebook found and squashed a bug that exposed certain users' contact information.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.
It will lead relationship marketing for BlackRock's ETF unit, which announced a powerhouse partnership with Fidelity this week.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
The auto insurer signs new three-year deal with the CRM agency.
The former GM of Microsoft Dynamics CRM looks to expand the global presence of this marketing automation company.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
The holding company aims to create the world's top digital agency.
What small businesses need to know about data collection and privacy
Don't let technology be the ruler of your marketing strategy.
Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Experts agree with a new study saying that its business-to-business as usual for enterprise marketers when it comes to isolating key accounts.
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class.
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional.
The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.
FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
Enterprise software developer Salesforce.com reported its second-quarter earnings and third-quarter estimates yesterday, reporting $732 million in revenue, slightly edging its earlier guidance.
Direct marketing organization BB Direct announced the launch of a new rentable database that contains figures on U.S. churches, synagogues, and other houses of worship.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
Luminar, a Big Data analytics and modeling service that specializes in U.S. Latino consumer behavior, announced its launch August 8.
Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
Omnicom Group's Q2 2012 worldwide revenue was up 2.1% to $3.56 billion, compared with 3.49 billion in Q2 2011
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.
Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com.
National Pen, Atlas Pen & Pencil, and Perfect Pen & Stationary have named MeritDirect list manager.
Ari Osur has been hired as general manager of ClearSaleing, an advertising analytics and attribution platform and subsidiary of eBay company GSI Commerce.
Toys "R" Us today announced an enhanced "Rewards 'R' Us" customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank.
Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing.
Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its New York office.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.