One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.
Invoca adds voice technology to its platform that "listens in" on inbound calls and automatically scores the lead.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.
Adobe introduces new solutions and services for its Marketing Cloud at its 2014 Summit.
The data company expands its customer base in tag management.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Geolocation and predictive offers come in the latest update to Pegasystems' Next-Best-Action Marketing platform.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
In its second major partnership in as manIn its second major partnership in as many weeks, SmartFocus announced collaboration with Ensighten.y weeks, SmartFocus announced its collaborative partnership with Ensighten.
After selling its TV assets and brand name to Extreme Reach, DG announced a complete rebranding as Sizmek Online.
Gartner analysis shows acquisition as the common denominator among leading marketing resource management providers.
$50 million in revenue, 70% increase of workforce, and 365 new clients potentially signals an increase in marketers' adoption of marketing automation.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The marketing automation platform announced 215% revenue growth for Q4 2013.
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Lead-to-revenue platform providers will be making more acquisitions and adding new features in 2014, so automation shoppers should be discerning, says Forrester.
Twitter aims to integrate CRM systems with promoted tweets.
New addition to lead-gen platform gives access to social conversations among targeted accounts.
IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.
The company looks to add "world-class" customer self-service capabilities to its Microsoft Dynamics CRM platform.
The company receives patent for "fully homomorphic encryption," allowing analysis of scrambled data without revealing identity.
The customer experience provider forms the B2C complement to Eloqua in the Oracle Marketing Cloud.
The company emerges from among five finalists to be named most promising marketing tech startup of the year.
The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Company co-founder takes the helm in 2014.
The marketing automation provider adds personalization to its mix.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
A new survey links data quality to revenue growth.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
The company sees opportunity in corporate databases that are only 60% accurate.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.
Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.
The idea is to merge display and social media advertising with marketing automation efforts.
SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.
The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.
Lattice employs predictive analytics to settle the debate over what's a good lead.
Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.
New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
At the core of every marketing campaign is a bid for retention.
CEO Scott Howe claims it will make 'free trade' of data possible for marketers.
The new Scout Playbook platform from Scout Analytics aims to foster customer engagement through smart automation and predictive analytics.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
Neolane becomes Adobe Campaign and the sixth solution in Adobe's Marketing Cloud.
Big businesses are adopting analytical solutions to capitalize on Big Data, a new survey finds.
Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.
Amid FTC inquiries, Acxiom launches the site AboutTheData.com to give consumers the ability to view and edit their personal information.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
The digital marketing technology provider's new Smart Content tool aims to help deliver relevant, personalized website content.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
Domain-name provider GoDaddy acquires Locu, provider of local business data.
The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
Here's what marketers can do to help improve CRM success rates.
Adobe's purchase of Neolane has industry insiders wondering how big the battle will get in the race to capture share in the burgeoning marketing automation space.
Facebook found and squashed a bug that exposed certain users' contact information.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.
It will lead relationship marketing for BlackRock's ETF unit, which announced a powerhouse partnership with Fidelity this week.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
The auto insurer signs new three-year deal with the CRM agency.
The former GM of Microsoft Dynamics CRM looks to expand the global presence of this marketing automation company.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
The holding company aims to create the world's top digital agency.
What small businesses need to know about data collection and privacy
Don't let technology be the ruler of your marketing strategy.
Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.