Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan
Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales.
Data analytics is often described in ways that are too broad or too technical. This primer simplifies some of the concepts flying around.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
Marketers provide tools to help convert new customers, but fall short in advising sales pros on what to deploy and when, says a new survey.
AlloyASL acquires Student Marketing Group and becomes ASL Marketing.
For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data.
It will lead relationship marketing for BlackRock's ETF unit, which announced a powerhouse partnership with Fidelity this week.
Much sought-after techo-marketer hybrids are in short supply, in no small part because a Ph.D. in computer science is often required. The good news for marketers is that they'll have prime access to their services.
The auto insurer signs new three-year deal with the CRM agency.
The former GM of Microsoft Dynamics CRM looks to expand the global presence of this marketing automation company.
Some SMBs are playing at a higher level with analytics that provides insight more readily available to their enterprise competitors.
The holding company aims to create the world's top digital agency.
What small businesses need to know about data collection and privacy
Don't let technology be the ruler of your marketing strategy.
Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Though enterprises understand the importance of customer information enough to implement data strategies, many still have issues determining and ensuring the quality of that data.
Most marketers have yet to set down strategies for tapping seemingly endless streams of data, a new survey says. They're sure about what they want from it, though, and that's more business.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
The marketing services firm acquires LDSGroup, launching a string of acquisitions planned for 2013
The software powerhouse looks to shore up its marketing automation business with the $871 million purchase.
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
Nine companies must provide the agency with details on the consumer data they collect, where they get it, and what they do with it.
Experts agree with a new study saying that its business-to-business as usual for enterprise marketers when it comes to isolating key accounts.
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
Emirates Airlines this week takes off with a tablet-based customer knowledge program aimed at making its service truly first class.
Forrester encourages companies to integrate their divisions to create a seamless flow between technology, data, and processes
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing.
Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional.
The theme of the 2012 Teradata Partners Conference is unification. To that end, the company announced the release of its Unified Data Environment.
Duke Energy realized that just because customers might be compelled to purchase from the company, satisfied customers purchased more.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.
FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.
Marketing services company Infogroup announced today the sale of its OneSource division to platform company Cannondale Investments.
Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.
Analysts speculate the reasoning behind Google's 'Do Not Track' addition to Chrome, and question whether legislation will ensue nonetheless.
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
Enterprise software developer Salesforce.com reported its second-quarter earnings and third-quarter estimates yesterday, reporting $732 million in revenue, slightly edging its earlier guidance.
Direct marketing organization BB Direct announced the launch of a new rentable database that contains figures on U.S. churches, synagogues, and other houses of worship.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
Luminar, a Big Data analytics and modeling service that specializes in U.S. Latino consumer behavior, announced its launch August 8.
Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
Omnicom Group's Q2 2012 worldwide revenue was up 2.1% to $3.56 billion, compared with 3.49 billion in Q2 2011
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.
Search and Q&A website Ask.com has finalized its acquisition of nRelate, a company that suggests related stories to readers on publisher websites, says Doug Leeds, CEO of Ask.com.
National Pen, Atlas Pen & Pencil, and Perfect Pen & Stationary have named MeritDirect list manager.
Ari Osur has been hired as general manager of ClearSaleing, an advertising analytics and attribution platform and subsidiary of eBay company GSI Commerce.
Toys "R" Us today announced an enhanced "Rewards 'R' Us" customer loyalty program, along with a new MasterCard co-branded credit card through GE Capital Retail Bank.
Pardot has partnered with Dell to make its software available on Dell Cloud Business applications, with all Dell features not available on the platform.
Database marketing company BlueKai has hired Cory Treffiletti to be its first SVP of marketing.
Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its New York office.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers.
IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.
Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.
Commercial Letter, a marketing services provider, is now offering multichannel direct marketing services with Snailworks, a direct marketing services platform
FTC charges two businesses with exposing customer information on peer-to-peer networks. Settlements with both companies require each to establish comprehensive data security programs and undergo periodic audits.
Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.
VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.
Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.
IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile device consumers that have responded to a direct response email offer, said Mark Traverso, VP of new business and sales at Lighthouse List. The list contains a total of 25 million postal names and 40 million email names.
U.S. Bank will expand its virtual gift card program, powered by the FreeMonee Network, offering vouchers between $2 to $50 from national merchants to select check card customers, said Mike Shepard, SVP of consumer credit and debit products at U.S. Bank.
Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
Ricoh Production Print Solutions LLC, a digital output marketing company, launched a customer marketing suite for utility companies April 10, said Mike Bryant, worldwide practice leader of strategy and marketing analytics at Ricoh.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
Apparel retailer Express launched a loyalty program titled Express NEXT, which will allow customers to earn points not only for what they buy, but also for engaging with the company through social media, said Jim Thompson, Director of CRM at Express.
Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.
Specialists Marketing Service (SMS) introduced a revamped website and search tool today designed to help users create appropriate lists for direct mailing and email initiatives, said Tim Walsh, EVP of the Direct Data Division at SMS.
The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.
Twenty percent of b-to-b marketers don't measure the effectiveness of their campaigns, particularly when it comes to generating marketing-sourced sales leads, said Adam Blitzer, COO of Pardot, a marketing automation company that specializes in b-to-b.
Southwest Airlines rapid rewards members will now have the option earn points toward flights by signing up for services on freecreditscore.com, an Experian company, said Angie Russell, manager of partnership marketing at Southwest.
Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.
Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries.
Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.
Posiq, a provider of digital and mobile relationship management solutions for the hospitality industry, announced March 5 the general availability of its inaugural product PosiqCRM, Posiq CEO Rick Onyon confirmed to Direct Marketing News. Posiq's proprietary solution is designed to integrate with point of sale (POS) solutions commonly used in restaurants, providing detailed insight into the efficacy of deals as well as customer tendencies and behavior.
Infogroup, a database services provider, has acquired Seattle-based data company GoTime, Christian Ward, chief data officer of Infogroup told Direct Marketing News. Terms of the deal were not disclosed.
Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
Acxiom Corp.'s COO and EVP John Adams and Shawn Donovan, EVP for global sales, consulting and U.S. markets, will resign effective Dec. 31, according to the U.S. Securities and Exchange Commission filing. It is unclear why both executives have stepped down.
Translation software and web management firm SDL will acquire London-based CRM firm Alterian for more than $107 million, according to several news reports.
List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
