The company sees opportunity in corporate databases that are only 60% accurate.
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
Future sales depend on knowing what your shoppers want—without even asking them.
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
Three areas of customer analytics that have the biggest impact on marketing results.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.
Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining.
Worldata's List Price Index, released June 1, reveals that during spring 2012, list rental prices have continued to drop.
KBM Group has acquired France-based Predictys.
Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.
Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
Follow these few simple steps to get a good start on mining the value of your customer data.
Here are our top five best practice tips for implementing better database marketing.
While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.
In the b-to-b world, transactions are less about impulse than company reputation, trust and well-conveyed product benefits.
When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.