May 01, 2013
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
April 08, 2013
Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.
April 04, 2013
Future sales depend on knowing what your shoppers want—without even asking them.
April 01, 2013
The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.
April 01, 2013
Three areas of customer analytics that have the biggest impact on marketing results.
March 26, 2013
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
March 18, 2013
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
March 15, 2013
Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.
January 01, 2013
Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.
September 01, 2012
Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.
September 01, 2012
When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.
September 01, 2012
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
September 01, 2012
Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.
July 12, 2012
Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining.
June 01, 2012
Worldata's List Price Index, released June 1, reveals that during spring 2012, list rental prices have continued to drop.
May 21, 2012
Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
May 01, 2012
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
April 18, 2012
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
April 12, 2012
Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
April 10, 2012
The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
April 01, 2012
Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
April 01, 2012
When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.
April 01, 2012
Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
April 01, 2012
Follow these few simple steps to get a good start on mining the value of your customer data.
April 01, 2012
Here are our top five best practice tips for implementing better database marketing.
April 01, 2012
While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.
April 01, 2012
When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
April 01, 2012
For more than five years now, the direct marketing industry has possessed the analytics and intuitive tools to create and execute individually personalized contact strategies for customers. However, there has existed one single limitation keeping these innovations from seeing the light of day, and keeping us in our spreadsheet-driven, file-passing entrapment.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
