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 Database Marketing & CRM

Experian acquires Conversen

May 21, 2012

Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.
 

Restaurants optimize rewards programs to gain customer data and boost loyalty

May 01, 2012

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
 

Marketo adds social platform with Crowd Factory acquisition

April 18, 2012

Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
 

Amazon Web Services launches CloudSearch

April 12, 2012

Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.
 

The Container Store selects Epsilon as database provider

April 10, 2012

The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
 

Marketers tackle data collection challenges

April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.
 

Segmentation optimizes customer experiences

Judy Loschen, Aspen Marketing Services April 01, 2012

When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.
 

Database marketing: the secret weapon to higher sales

Keith Turco, gyro New York April 01, 2012

Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
 

Segment your customers to further drive engagement

Bob Massie, Marketing Infomatics April 01, 2012

Follow these few simple steps to get a good start on mining the value of your customer data.
 

Five ways to invigorate your database marketing in 2012

Dana Hayman, Infogroup Targeting Solutions April 01, 2012

Here are our top five best practice tips for implementing better database marketing.
 

Structural Equation Modeling -- The Other 'SEM'

Sam Koslowsky, Harte-Hanks April 01, 2012

While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.
 

Vital multichannel marketing tactics in a b-to-b world

Greg Grdodian, Reach Marketing April 01, 2012

 

What to have on your database shopping list

Jack Sturn, SolutionSet April 01, 2012

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
 

The Holy Grail of database customer marketing

Rod Ford, Merkle April 01, 2012

For more than five years now, the direct marketing industry has possessed the analytics and intuitive tools to create and execute individually personalized contact strategies for customers. However, there has existed one single limitation keeping these innovations from seeing the light of day, and keeping us in our spreadsheet-driven, file-passing entrapment.
 

Use data more effectively by placing it in the cloud

Shannon Duffy, Data.com April 01, 2012

The way data is consumed today has changed dramatically from the past.
 

Manage data in order to improve your bottom line

Joel Ingersoll, Lorton Data April 01, 2012

There are some simple steps every organization can take to make sure they are saving money and reaching the right customers for any marketing campaign.
 

Embracing m-commerce

April 01, 2012

The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
 

Marketers must use mobile to encourage brand loyalty

Ryan Joe March 01, 2012

Brands must draw on a deluge of mobile-driven customer information in order to engage customers and encourage repeat business.
 

Reach Marketing names partner

February 14, 2012

Greg Grdodian has been named partner by Reach Marketing, the company said Feb. 14.
 

Q&A: Donna Hamilton, VP of audience targeting at Alliant

January 11, 2012

Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
 

Alliant, Lotame partner to enhance database offerings

January 09, 2012

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
 

Infogroup CEO replaced

December 15, 2011

Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
 

Santa Claus goes multichannel, selects digital AOR

December 15, 2011

Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."
 

Q&A: Diane Berry, SVP of Coveo

December 14, 2011

Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
 

Infogroup CMO to leave firm

December 14, 2011

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
 

BMW gains mileage on hybrid campaign through CRM

Alex Palmer November 30, 2011

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
 

Gupta files countersuit, claims Infogroup execs have 'no brains'

November 22, 2011

List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
 

Alterian to shutter Chicago office

November 16, 2011

Alterian will close its Chicago office as part of a restructuring plan that began in September, said Adrian Duffield, partner at College Hill, Alterian's financial PR agency. Alterian employees were notified on Nov. 6 that the shuttering process would begin immediately, he said.
 

MediaWhiz taps new SVP of strategy and operations

November 15, 2011

Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.
 

Salesforce.com promotes insider to COO

November 07, 2011

George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.