Database Marketing & CRM

News Byte: InsideView Intros Two New Products

News Byte: InsideView Intros Two New Products

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The company sees opportunity in corporate databases that are only 60% accurate.

Liking Social Data

Liking Social Data

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Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Five Ways to Target B2B Effectively

Five Ways to Target B2B Effectively

Targeting is the domain of B2C marketers alone; B2B targeting can help maximize campaign effectiveness.

Predictive Analytics: The New Retail Currency

Predictive Analytics: The New Retail Currency

Future sales depend on knowing what your shoppers want—without even asking them.

New England Patriots' Analytics Team Scores With Fans

New England Patriots' Analytics Team Scores With Fans

The New England Patriots is committed to aggressive and innovative data analytics to bolster the connection between the Patriots and its fans.

Let Data Be Your Guide

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

Data-Driven Marketing Is More Important Than Ever

Data-Driven Marketing Is More Important Than Ever

Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.

Consumers Want "Reciprocity of Value"

Consumers Want "Reciprocity of Value"

Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.

Infographic: Keep Your Eye on the CX Prize

Infographic: Keep Your Eye on the CX Prize

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Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.

Navigating the Murky Boundaries of Privacy

Navigating the Murky Boundaries of Privacy

Marketers using customer data to improve performance must balance customers' expectation of privacy with their preference for relevant communications.

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Banking titans compete for consumer loyalty and trust in an era of increased bank fees

Two of the largest U.S. retail banks, Chase and Citibank, have attempted to retain customers and acquire new ones by rebuilding trust and boosting brand loyalty through cohesive marketing across their respective websites, in-store creative, direct mail, email, loyalty marketing, and social media channels.

7 tips for demand generation excellence

7 tips for demand generation excellence

When it comes to planning their approach to data-focused demand generation, many B2B marketers are at a loss as to how to proceed.

Measuring the lifetime value of a customer

Measuring the lifetime value of a customer

Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.

The new multichannel CRM world

The new multichannel CRM world

Companies need to access data from across those multiple channels, along with CRM, to create a truly overarching view of a customer.

Big Data brings big opportunity

Big Data brings big opportunity

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Charles Stryker, CEO of The Venture Development Center, Inc., says he thinks the key to future direct marketing success will Big Data mining.

Report: List rental prices continue to drop

Report: List rental prices continue to drop

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Worldata's List Price Index, released June 1, reveals that during spring 2012, list rental prices have continued to drop.

KBM Group acquires Predictys

KBM Group acquires Predictys

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KBM Group has acquired France-based Predictys.

Experian acquires Conversen

Experian acquires Conversen

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Experian announced May 21 its acquisition of Conversen, a Burlington, Mass.-based multichannel marketing company.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

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Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Marketo adds social platform with Crowd Factory acquisition

Marketo adds social platform with Crowd Factory acquisition

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Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.

Amazon Web Services launches CloudSearch

Amazon Web Services launches CloudSearch

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Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.

The Container Store selects Epsilon as database provider

The Container Store selects Epsilon as database provider

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The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.

Marketers tackle data collection challenges

Marketers tackle data collection challenges

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Segmentation optimizes customer experiences

Segmentation optimizes customer experiences

When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates.

Database marketing: the secret weapon to higher sales

Database marketing: the secret weapon to higher sales

Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.

Segment your customers to further drive engagement

Segment your customers to further drive engagement

Follow these few simple steps to get a good start on mining the value of your customer data.

Five ways to invigorate your database marketing in 2012

Five ways to invigorate your database marketing in 2012

Here are our top five best practice tips for implementing better database marketing.

Structural Equation Modeling -- The Other 'SEM'

Structural Equation Modeling -- The Other 'SEM'

While the arsenal of tools available to market researchers has certainly grown over the years, perhaps none has been more insightful than what is referred to as structural equation modeling.

Vital multichannel marketing tactics in a b-to-b world

Vital multichannel marketing tactics in a b-to-b world

In the b-to-b world, transactions are less about impulse than company reputation, trust and well-conveyed product benefits.

What to have on your database shopping list

What to have on your database shopping list

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...