Database Marketing & CRM

InfoGroup scoops up Experian's business database

Carol Krol July 09, 2009

In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired Experian's National Business database and announced the deal to clients on July 7. The financial terms of the deal were not disclosed, but the partnership will involve Experian reselling InfoGroup's data.
 

TiVo chooses RightNow for customer support revamp

Lauren Bell July 08, 2009

DVR company TiVo Inc. has named RightNow as its new CRM services provider in an effort to improve customer satisfaction and trim operational costs in its support center. TiVo has 3.2 million subscribers. RightNow is managing the support section of TiVo's Web site, which features FAQs, trouble-shooting, forums, chat and e-mail support and other services. Tivo previously handled CRM in-house.
 

Data is the foundation of organizations

John Kirkland, president/COO, MLS Data Management Solutions July 08, 2009

The old saying "May you live in interesting times" has an unusually chilling ring to it these days. The end of 2008 through early 2009 has been one of the most challenging times marketers have faced in years.
 

Qdoba adds mobile to loyalty efforts

Lauren Bell July 07, 2009

A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.
 

CognitiveData acquires CMS Direct

Chantal Todé July 06, 2009

Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.
 

Industry reacts to self-reg proposals on BT

Dianna Dilworth July 02, 2009

The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.
 

Spotlight conversation: The evolution of CRM

Dianna Dilworth July 02, 2009

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.
 

AstraZeneca taps Epsilon for consumer efforts

Lauren Bell July 01, 2009

Pharmaceutical company AstraZeneca has expanded its long-running b-to-c marketing partnership with Epsilon to include efforts aimed directly at healthcare professionals. Epsilon has been working with AstraZeneca on direct-to-consumer marketing, including e-mail and database efforts, since 2003.
 

Ryanair looks to Webloyalty for repeat business

Lauren Bell July 01, 2009

Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the new agreement, customers who book tickets online with Ryanair will receive a prompt at the end of the checkout process inviting them to join Webloyalty's Shopper Discounts and Rewards program.
 

How to target the wealthiest buyers

Michael Gale, CEO, Strategic Oxygen July 01, 2009

While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions.
 

Interactive and digital claim most M&A activity in Q2 2009

Cara Wood June 30, 2009

Investment bank Petsky Prunier released a trend report highlighting M&A and investment activity in the second quarter of 2009. It reveals continued slowdown for marketing, information and digital media investment volume and value. Bright spots in interactive and digital advertising were driven primarily by venture capital and corporate investments in social media, online video, mobile marketing and software-as-a-service e-mail marketing.
 

Marquette Group chooses Microsoft Dynamics CRM to support growth

Lauren Bell June 30, 2009

Marquette Group, a direct marketing and advertising company, has replaced its SalesLogix CRM system with Microsoft Dynamics CRM. The Microsoft Dynamics CRM system, which will be fully up and running by the end of September, was chosen following a lengthy evaluation of multiple systems, including the incumbent.
 

Digital coupons help grocers boost loyalty programs

Lauren Bell, Dianna Dilworth June 26, 2009

Last week Safeway became the latest grocery chain to partner with Cellfire, offering the latter's digital couponing service as part of its ever-expanding CRM efforts.
 

PrivatAir taps Ink to redesign custom magazine

Lauren Bell June 25, 2009

PrivatAir, a company that offers private flights to VIPs and executives, has signed Ink Publishing to helm a relaunch of its custom magazine in July. The 6,500-circulation quarterly, PrivatAir — the magazine, is offered on board PrivatAir flights and on all business-class services operated by partners Lufthansa, Swiss International Airlines and KLM, and at some luxury hotels in Europe and the Middle East. It's also direct mailed to PrivatAir clients and subscribers worldwide.
 

Corporate dining group offers tiered loyalty program

Lauren Bell June 25, 2009

Food service management company Compass Group is working with First Data to roll out a new, tiered loyalty program nationwide. The two companies have been working together on payment and loyalty programs since February 2007. This year, they are rolling out ZipThru Rewards to Compass Group's corporate cafés and dining centers nationwide.
 

Health publisher MediZine expands database marketing opps with acquisition

Lauren Bell June 24, 2009

MediZine LLC, the producer of print and online health education content, has acquired the Web portal HealthCommunities.com Inc. as part of its audience growth strategy. HealthCommunities features physician Web sites and educational content on health for consumers. The portal also hosts 30 different patient communities, reaching more than 1.5 million monthly visitors and more than 2,300 practicing physicians — an audience that MediZine executives see as a perfect target for its own editorial products, partners and advertisers.
 

Boutique hotels join loyalty network

Lauren Bell June 22, 2009

Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
 

Insurance firm taps ProspX CRM

Lauren Bell June 22, 2009

Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

FOXSports selects Unica for Web tracking, analytics

Lauren Bell June 19, 2009

FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
 

New NextMark service dynamically updates list counts

Nathan Golia June 18, 2009

NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the list managers' end. Datacard counts can now be dynamically updated, a first for the industry, said Chris DeMartine, director of business development for NextMark.
 

Sur La Table looks to database, e-marketing for growth

Lauren Bell June 17, 2009

Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
 

DMA launches committee around future of multichannel marketing

Carol Krol June 16, 2009

The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to the industry regarding data-enriched multichannel marketing. That will include driving new educational programs and conducting and publishing research around the fusion of traditional direct marketing with data, analytics and online programs.
 

A global CRM view

Lauren Bell June 15, 2009

Hilton Hotels offers more than picturesque vistas from its thousands 
of international properties — the chain also is working to build up its global efforts in all CRM-related channels.
 

10 tips: Integrating multichannel data

Sharon Goldman June 15, 2009

In this tight economy, retailers are trying every way they can think of to reach out to customers: Web sites, catalogs, in-store promotions and even mobile messaging. Once all these channels get up and running, however, keeping track of customer data can get difficult. Here are 10 tips for integrating your multichannel data.
 

Toolbox: Online video, e-mail, lead generation, Web site

June 15, 2009

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.
 

Lexus begins national CRM push after pilot

Lauren Bell June 15, 2009

Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers.
 The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones.
 

Bliss extends its WOM focus with SheSpeaks partnership

Dianna Dilworth June 15, 2009

Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer.
 

Draftfcb NY merges media buying with CRM and digital in new division

Lauren Bell June 15, 2009

Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.
 

PostNet signs Epicor for CRM, loyalty growth

Lauren Bell June 12, 2009

PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
 

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