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 Database Marketing & CRM

Q&A: Donna Hamilton, VP of audience targeting at Alliant

January 11, 2012

Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company's recent Lotame integration and the future of digital targeting.
 

Alliant, Lotame partner to enhance database offerings

January 09, 2012

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
 

Infogroup CEO replaced

December 15, 2011

Infogroup president and CEO Clare Hart has been replaced by Michael Iaccarino. Hart, who joined Infogroup in July 2010, is leaving the company to pursue new opportunities, Infogroup said in a Dec. 15 statement.
 

Santa Claus goes multichannel, selects digital AOR

December 15, 2011

Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."
 

Q&A: Diane Berry, SVP of Coveo

December 14, 2011

Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
 

Infogroup CMO to leave firm

December 14, 2011

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
 

BMW gains mileage on hybrid campaign through CRM

Alex Palmer November 30, 2011

BMW may sell hundreds of thousands of cars each year, but for its latest model, the all-electric commuter car ActiveE, it's looking for just 700 passionate consumers.
 

Gupta files countersuit, claims Infogroup execs have 'no brains'

November 22, 2011

List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
 

Alterian to shutter Chicago office

November 16, 2011

Alterian will close its Chicago office as part of a restructuring plan that began in September, said Adrian Duffield, partner at College Hill, Alterian's financial PR agency. Alterian employees were notified on Nov. 6 that the shuttering process would begin immediately, he said.
 

MediaWhiz taps new SVP of strategy and operations

November 15, 2011

Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed Kats, president of MediaWhiz. Leonard will be based in New York. He will report directly to Kats.
 

Salesforce.com promotes insider to COO

November 07, 2011

George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
 

Know thy customer: behavioral tracking brings new granularity to segmentation

Amanda Green November 01, 2011

The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history.
 

Q&A: Rod Ford, president and CEO, CognitiveData

October 26, 2011

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
 

Oracle to acquire RightNow for $1.5 billion

October 24, 2011

Database company Oracle announced it has agreed to acquire CRM company RightNow Technologies, for $1.5 billion, both companies said in a statement. The transaction is expected to close by late 2011 or early 2012.
 

Oracle agrees to acquire Endeca

October 19, 2011

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
 

Catalina names Egasti CEO

October 10, 2011

Catalina has appointed Jamie Egasti CEO, the shopper marketing firm said on Oct. 10. He replaces Catalina cofounder George Off, who served as interim CEO since May.
 

Former Edith Roman owners launch direct agency

October 06, 2011

Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.
 

Entertainment companies exploit Netflix 
customer-relations flop to gain ground

Amanda Green October 01, 2011

When Netflix announced new pricing plans in July, driving thousands of angry customers to complain or leave the service entirely, its competitors smelled blood in the water. Rivals such as Blockbuster and Redbox sought to take advantage of Netflix's CRM faux pas by reaching out to the company's disgruntled customers.
 

Spectra Products merges with Take 5 Solutions

September 28, 2011

Kinderhook Industries-owned direct marketing services companies Spectra Products and Take 5 Solutions have merged, John Lofquist, director of marketing and communications at Take 5 told Direct Marketing News.
 

Salesforce.com acquires Assistly, but stock falls after insider trading report

September 21, 2011

Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO.
 

Infogroup sues Gupta's new firm over trade secrets

September 20, 2011

Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup.
 

CityGrid Media extends agreement with Infogroup

September 09, 2011

IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network.
 

Infogroup launches digital, data units

September 07, 2011

Marketing services company Infogroup has created two divisions, Yesmail Interactive and enterprise marketing services, to focus on digital and data-oriented services, respectively.
 

Brands award customers points and gain appeal through online rewards programs

David Ward September 01, 2011

There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap.
 

Thank goodness for Darla

Scott Donaton, CEO, Ensemble September 01, 2011

Darla is a customer service rep for American Express. But to me, she is more than that: she is the face, or more precisely, the voice that saved the brand's image in the mind of one loyal longtime cardholder.
 

CognitiveData names Marshall CMO

August 24, 2011

Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.
 

Targeted marketing tools for the rest of us

Gary Cottingham, president of Cottingham Data August 24, 2011

Small businesses, with their small ad budgets, tend to be a forgotten entity in the advertising and marketing arena.
 

Salesforce.com posts record revenue, small loss

August 18, 2011

Salesforce.com reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However, the company saw a slight net loss of $4.3 million during the period.
 

Marketing & Technology Group selects MeritDirect for list management

August 02, 2011

Marketing & Technology Group, a Chicago-based b-to-b media company, has appointed direct marketing company MeritDirect as list manager of each of its four magazine titles. Marketing & Technology Group titles Hotels, Plate, Meatingplace and Carnetec reach more than 123,000 readers combined each year.
 

Infogroup names Das SVP of database technology

August 01, 2011

Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.