Database Marketing & CRM

Groupe Aeroplan to acquire Carlson Marketing

Nathan Golia November 03, 2009

Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America.
 

Pharma has a healthy focus on customers

Mary Elizabeth Hurn October 26, 2009

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.
 

Loyalty takes flight at JetBlue

Dianna Dilworth October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

Diversified acquires Active Data Services

Mary Elizabeth Hurn October 14, 2009

Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed.
 

Database stays healthy in downturn

Cara Wood October 12, 2009

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
 

Direct to drive social and behavioral gains

October 12, 2009

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities
 

Havas Digital to use Omniture platform for search marketing efforts

Frank Washkuch October 07, 2009

Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.
 

BPA testing Brand Reach audit with business-to-business publisher

Mary Elizabeth Hurn October 07, 2009

Nonprofit media-auditing organization BPA Worldwide is testing its Brand Reach audit-report process with business-to-business publisher Stamats Business Media as a client. The report is a way for publishers, media buyers and advertisers to get a view of all the communication channels by which a publication reaches consumers. Auditing is typically done on a channel-by-channel basis.
 

Epsilon: Q2 marketing e-mail opens up 18% over 2008

Mary Elizabeth Hurn October 07, 2009

Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.
 

Audi of America selects RTC as CRM agency

Cara Wood October 02, 2009

Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.
 

I hear the past calling and I like it

Gary Scheiner, chief creative officer, Rosetta September 30, 2009

I'm sure you've seen the Topps baseball card demo where you can hold the card up to a web cam and a 3D image of Ryan Howard appears before your eyes like Princess Leia beaming out of R2D2.
 

Leads let you down? Look at the source

September 28, 2009

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
 

Should marketers target by ethnicity?

September 28, 2009

As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

September 28, 2009

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

Acxiom acquires DMS, expands into Middle East-North Africa region

Mary Elizabeth Hurn September 23, 2009

Acxiom announced September 23 that it will acquire Direct Marketing Services, which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.
 

Media Horizons steers away from co-op model with new database launch

Cara Wood September 21, 2009

Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision.
 

Multichannel retailers need to incorporate mobile, social

Nathan Golia September 14, 2009

James Crawford, executive director of the Global Retail Executive Council, talked to DMNews about two potential expansion areas: mobile and social shopping.
 

13 tips (A baker's dozen!) for successful e-commerce

September 14, 2009

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel
 

Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search

Carol Krol September 08, 2009

InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.
 

University of Michigan taps Blackbaud for CRM

Mary Elizabeth Hurn August 31, 2009

The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously, U of M was working with an internally developed system.
 

Get the most bang for your mailing list buck

August 31, 2009

Buying and renting mailing lists can be an expensive proposition, but it's still an essential part of direct marketing. Four experts share how you can make the most of your list marketing budget this fall
 

Aspen adds analytics brawn to management team

Lauren Bell August 27, 2009

Aspen Marketing Services has hired analytics expert Nathaniel Lin as president of its Advanced Analytics team. The hire, which fills a role left vacant since February, signals the growing importance of analytics capabilities in the agency world.
 

Experian QAS, Jenzabar partner for higher ed data quality

Lauren Bell August 26, 2009

Jenzabar, a database marketing platform used by more than 300 colleges and universities, has tapped Experian QAS to provide address verification software and services. With Experian QAS Pro and QAS Batch — front-end and back-end address verification tools — Jenzabar clients will be able to validate, clean, standardize and enrich address data for prospective students, students and alumni.
 

Blue Cross Blue Shield of Tennessee dials up phone outreach

Lauren Bell August 25, 2009

Blue Cross Blue Shield of Tennessee (BCBST) has chosen Eliza Corp. to provide customer outreach call services as part of its new effort to be seen as a "health management" company. With Eliza, BCBST will enact various phone campaigns designed to encourage customer health and wellness. By engaging customers and informing them of BCBST's resources, the campaigns are expected to improve member retention.
 

Danversbank ups loyalty rewards to encourage debit card use

Lauren Bell August 24, 2009

Danversbank, a Massachusetts-area savings bank with 17 branches, has added to its three-year-old customer loyalty program with new software from Metavante Corporation. The goal is to encourage use of the Danversbank debit card and other Danversbank offerings.
 

Make your competitors green with envy

Curt Bloom, president of SmartFocus Inc. August 20, 2009

The Environmental Protection Agency (EPA) triggered a media storm by announcing that, in its opinion, carbon dioxide and five other greenhouse gases do indeed threaten public health and welfare by contributing to negative climate change. The organization has suggested imposing environmental rules on business, but opponents have been vocal about the effect these might have on the economy.
 

Editorial: Events offer opportunity to gather actionable data

Cara Wood Editor-in-chief, DMNews August 17, 2009

While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.
 

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

August 17, 2009

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.
 

Jiffy Lube road-tests its first loyalty program

Lauren Bell August 17, 2009

Jiffy Lube is looking to build customer loyalty with a new rewards program it launched at the beginning of the month. The first loyalty program from the quick-service auto shop tracks customer visits and rewards regularly returning clients with free services and discounts
 

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