Database Marketer Bzezensky Dies

Share this article:
Database industry executive Robert Bzezensky, president of ICT Group's Database Marketing Services, died April 1. He was 63.


Bzezensky joined ICT Group in 2000 to launch the teleservices company's database marketing unit. A 20-year veteran of the industry, Bzezensky had worked as an independent consultant, providing service to companies including AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price.


Bzezensky also held executive positions at DirectCom Inc., a database marketing systems supplier. He was a member of the Direct Marketing Association, American Teleservices Association and American Statistical Society.


He is survived by his wife and three children.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.