Database Marketer Bzezensky Dies

Share this article:
Database industry executive Robert Bzezensky, president of ICT Group's Database Marketing Services, died April 1. He was 63.


Bzezensky joined ICT Group in 2000 to launch the teleservices company's database marketing unit. A 20-year veteran of the industry, Bzezensky had worked as an independent consultant, providing service to companies including AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price.


Bzezensky also held executive positions at DirectCom Inc., a database marketing systems supplier. He was a member of the Direct Marketing Association, American Teleservices Association and American Statistical Society.


He is survived by his wife and three children.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.