Database Marketer Bzezensky Dies

Share this article:
Database industry executive Robert Bzezensky, president of ICT Group's Database Marketing Services, died April 1. He was 63.


Bzezensky joined ICT Group in 2000 to launch the teleservices company's database marketing unit. A 20-year veteran of the industry, Bzezensky had worked as an independent consultant, providing service to companies including AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price.


Bzezensky also held executive positions at DirectCom Inc., a database marketing systems supplier. He was a member of the Direct Marketing Association, American Teleservices Association and American Statistical Society.


He is survived by his wife and three children.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.