Database Marketer Bzezensky Dies

Database industry executive Robert Bzezensky, president of ICT Group's Database Marketing Services, died April 1. He was 63.


Bzezensky joined ICT Group in 2000 to launch the teleservices company's database marketing unit. A 20-year veteran of the industry, Bzezensky had worked as an independent consultant, providing service to companies including AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price.


Bzezensky also held executive positions at DirectCom Inc., a database marketing systems supplier. He was a member of the Direct Marketing Association, American Teleservices Association and American Statistical Society.


He is survived by his wife and three children.


close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

IBM Scoops Dannon for Big Data

IBM Scoops Dannon for Big Data

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.