Database Management for Hospitality Industry

Share this article:
Group 1 Software, Lanham, MD, debuted DM1 Corporate Hospitality, its enterprise marketing automation system, earlier this month.


The system provides hospitality marketers with enterprisewide features to understand and serve their guests better and to develop one-to-one customer communications. DM1 Corporate Hospitality also offers data hygiene and enhancement capabilities and provides analysis through ad hoc query and online analytical processing software, data visualization, modeling, reporting and campaign management. It incorporates third-party technologies from companies such as Oracle, Cognos, Dimensional Insight and MapInfo.


Whether installed at a company or used as an application service provider, users can access the suite via the Internet. The solution also can be implemented more quickly because it is a template solution rather than a fully customizable offering, which it had been in the past.


For more information, call 301/731-2300.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.