Database Integration

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

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Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

Pitney Bowes seeks to expand into digital, marketing spaces

Pitney Bowes seeks to expand into digital, marketing spaces

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Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.

Marketing departments need COOs to manage data: NexTargeting Summit 2011

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Marketing departments should consider hiring their own COOs to oversee data management, due to the exponential increase in information available to marketers and the regulation of data collection and use, said Bruce Biegel, managing director of the Winterberry Group.

Integrate marketing automation, sales force automation and e-mail marketing

Integrate marketing automation, sales force automation and e-mail marketing

In a world inundated with communication, everything we do creates a data point. But, the reality is, your company probably doesn't use information as effectively as it could.

Q&A: Ryan Tuttle, VP of strategic services, BrightWave Marketing

Q&A: Ryan Tuttle, VP of strategic services, BrightWave Marketing

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Ryan Tuttle joined BrightWave Marketing, an e-mail focused digital agency, in January. He's the former COO of Engauge Digital where he rose in the ranks from account manager at Spunlogic, which was later acquired by Engauge.

Brilliant DM to make you smile

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Every once in a while, I come across a piece of marketing that is so insightful, well-timed and relevant that I can't help but reach for my wallet. This happened to me about a week ago.

Marry GIS applications with mapping data for competitive advantage

Marry GIS applications with mapping data for competitive advantage

In the most simplest terms, GIS merge cartography, statistical analysis and database technology. The latest iterations wed data analytics with satellite mapping to better locate and identify prospects/customers.

Q&A: Andrew Frawley, Epsilon president of marketing technology

Q&A: Andrew Frawley, Epsilon president of marketing technology

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Andrew Frawley, president of marketing technology at Epsilon, a marketing data and technology services company, discusses the future of database marketing and whether he thinks Congress will intervene on behavioral tracking.

HP acquires analytics provider Vertica

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HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process."

Hoover's, LinkedIn to offer 20M in-depth profiles

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Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data.

Centralize customer sentiment data for better results

Centralize customer sentiment data for better results

It is doubtful anyone believes they do not need numbers to run their business.

Put aside department differences for better database marketing

Knowing how to leverage the enormous amount of data generated by our modern-day marketing ecosystem is a difficult but necessary task.

Q&A: David Bernard, DB Marketing Technologies

Q&A: David Bernard, DB Marketing Technologies

David Bernard has studied marketers' database efforts for more than 20 years as a consultant, and he spoke to Direct Marketing News about the common mistakes of marketing database management and how to avoid them.

Acxiom adds digital component to AbiliTec data product

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Acxiom will announce October 7 that it has created AbiliTec Digital, a web-based component to its 10-year-old data integration product.

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