Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.
When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.
Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.
The tough housing market has been a challenge for companies such as BlueLinx Corp., a distributor of building products with more than 11,500 customers nationwide. It means merchandising products and services efficiently is critical.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.