Database Implementation

Adapting to ever-changing anti-spam policies

Adapting to ever-changing anti-spam policies

Here are three ways to maximize inbox placement rates and optimize email campaigns—because sending the right message to the right person at the right time is fundamental to email marketing today.

What to have on your database shopping list

What to have on your database shopping list

When shopping for a database marketing services company, there are "must-haves" that should be on everyone's list.

Q&A: Aaron Magness, VP of marketing at Coastal.com

Q&A: Aaron Magness, VP of marketing at Coastal.com

Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.

Distributor implements data management for more sales

Distributor implements data management for more sales

The tough housing market has been a challenge for
companies such as BlueLinx Corp., a distributor of building products with more than 11,500 customers nationwide. It means merchandising products and services
efficiently is critical.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.