Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.
Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches.
Groupon, Netflix, Sears, Draftfcb and Infogroup baffled and impressed us in 2011.
Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."
Diane Berry, SVP of Coveo, a customer intelligence company, discusses how brands can align customer service, sales and marketing and how best to drive customer loyalty.
Translation software and web management firm SDL will acquire London-based CRM firm Alterian for more than $107 million, according to several news reports.
List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage the 14-month-old company. The countersuit is in response to a September lawsuit filed by Infogroup, accusing Database101.com founder Vinod Gupta of stealing confidential Infogroup information and using it to develop Database101.com's client base. Gupta also founded Infogroup.
Alterian will close its Chicago office as part of a restructuring plan that began in September, said Adrian Duffield, partner at College Hill, Alterian's financial PR agency. Alterian employees were notified on Nov. 6 that the shuttering process would begin immediately, he said.
George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role.
Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
Database company Oracle announced it has agreed to acquire CRM company RightNow Technologies, for $1.5 billion, both companies said in a statement. The transaction is expected to close by late 2011 or early 2012.
Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
Salesforce.com on Sept. 21 acquired the cloud services customer service company Assistly, to expand the reach of its cloud computing platform. Its stock price dipped after reports of alleged insider trading by its CFO.
Salesforce.com reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However, the company saw a slight net loss of $4.3 million during the period.
Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.
The data available in response databases is generally quite similar in accuracy and completeness to compiled data.
Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period.
Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.
Database company Infogroup sold its research branch, Opinion Research Company International (ORC), to Chicago-based private equity firm Lake Capital Management. Infogroup president and CEO Clare Hart said July 7 that the sale will allow Infogroup to concentrate on consumer data, list management and brokerage, multichannel marketing and sales enablement.
Building customer insights into every interaction, and listening to the response, is at the core of smart multichannel marketing.
Database services company Infogroup began a round of layoffs today across functions and across US offices, Infogroup CEO Clare Hart told Direct Marketing News on June 30.
Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company's on-going rebranding initiative and whether the 2010 resignation of founder and former CEO Vinod Gupta still affects the business. Hart previously served as president of the enterprise media group at Dow Jones & Co. and president and CEO of business information company Factiva.
JoS. A. Bank Clothiers generated a 19.5% increase in catalog response and 16.7% growth in catalog sales by using its customer database to better segment offers, said John Lewis, strategic services director of database marketing at the retailer on June 21.
When Julianne Hanes Jordan was brought on as director of marketing at AAA Western New York, she was discouraged by the results of the company's direct mail campaigns. AAA was conducting member acquisition mailings that she felt were not acquiring enough members - not to mention that the members who did join were churning after the first year.
Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a service provider offering a wider range of services. The firm, a subsidiary of Reed Business Information, enlisted the help of Branddeli, a UK-based ad agency, to emphasize the services the company had added in recent months.
It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.
Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.
ReachForce, a b-to-b data services company, has added Aprimo's former CMO to its executive team, and has hired leaders of product and partner development. Michael Emerson will join the Austin, Texas-based company as VP of marketing, effective immediately.
WPP Digital has bought a $5 million strategic minority stake in technology services provider nPario, the companies said May 17. The investment will help both companies develop services to help marketers improve audience insight and digital campaigns. NPario will integrate WPP's online and offline data into its platform.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...