Database Connects Luxury Hotels With Travelers

Share this article:
Capitalizing on forecasts of increased leisure travel this summer, database marketing firm Thomas, Townsend & Kent announced the rollout last week of e-mail marketing programs that let independent hotel properties communicate directly with 800,000 affluent travelers who requested information for their vacation plans.


Through its Web site, www.statetourismboard.com, TTK captures requests from consumers and records them in its proprietary Affluent Americans Database. It then e-mails exclusive offers from travel marketers based on those interests.


"When these affluent consumers tell us they're interested in information on a specific destination, our research has shown that most will finalize their travel plans within 30 days," TTK executive vice president Roy Weiss said. "Using the immediacy of e-mail, we can present a hotel marketer's message to a prospect during that critical decision window."


E-mail programs include advertorials in TTK's travel e-magazines and a customized e-newsletter on a single property's specific promotions.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.