Database Briefs

La Leche League picks Kintera

La Leche League International selected Kintera's social constituent relationship management system for its core member and donor management needs.

La Leche League International, Franklin Park, IL, helps mothers in 60 countries breastfeed through mother-to-mother support, information and education.

San Diego-based Kintera's social CRM system Kintera Sphere lets organizations drive all interactions based on comprehensive knowledge of constituents and unites their online and offline experiences into one database. Built on Kintera CRM and comprised of Donor Management, Member Management, Prospect Management, Participant Management and Volunteer Management solutions, the system uses meaningful communications to create a more positive giving experience.

Acxiom invests in Canada

Acxiom Corp. is investing in the Canadian marketplace to support new and existing clients' customer information management initiatives.

Acxiom said Canada offers opportunities for the company. Many of its traditional U.S.-based clients are expanding into the Canadian market, and a rapidly growing number of Canadian companies recognize the potential of using data and business intelligence as strategic assets.

Acxiom's first step was opening a data center in the Toronto area Oct. 31. The center lets Acxiom, Little Rock, AR, provide all its services, including data hygiene, data integration and database management. The center was established to address clients' desire to house customer information for marketing programs within Canada. The company already has clients ready to be served from the new facility.

To oversee its growth in Canada, Acxiom hired Kevin Klein of Toronto. Mr. Klein brings more than 10 years of direct mail and database marketing expertise to Acxiom. Acxiom also will establish a Canadian headquarters office early in 2007 and is hiring employees to staff the data center.