*Y&R, Harris Sign Market Research Pact

Share this content:
Young & Rubicam Inc., New York, struck an agreement with market research firm Harris Interactive yesterday that will give the advertising, promotions and database marketing giant access to Harris's research and polling services. In addition, Y&R invested an undisclosed amount of money in Harris. Included in the services Harris will let Y&R use are its data analysis technology and its Internet panel of 4.2 million people. Y&R said the pact with Harris, also based in New York, will let it measure consumer attitudes and gauge the effectiveness of its communications programs in real time.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above