Yesmail Enhances E-Mail Records With Offline Data

Share this content:
E-mail marketing services provider Yesmail Inc. announced offline data enhancements yesterday to its Yesmail Network of 14 million e-mail records.


The enhancements bring more than 700 offline data elements including demographic, lifestyle and behavioral information to the database, according to the Chicago-based firm.


In addition, Yesmail implemented a predictive scoring model to better target marketing efforts.


The newly enhanced file underwent six months of testing prior to its release.


"This depth of data helps our clients to identify the most appropriate audience to receive their offers and makes significant improvements to the level of personalization that can be achieved, driving increased relevancy to the offer itself," Dave Linhardt, senior vice president of data services for Yesmail, said in a statement.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above