YellowBrick Solutions, MicroStrategy Form Alliance

Share this content:
YellowBrick Solutions, Morrisville, NC, a customer experience management solutions vendor, is announcing an alliance today with MicroStrategy Inc., Vienna, VA, an intelligent e-business software provider.


Under the terms of the agreement, MicroStrategy and YellowBrick Solutions will recommend each other's products to current and potential customers.


MicroStrategy 7 is the company's flagship product. It is a business intelligence platform that provides companies with the ability to analyze information in their data warehouses to answer mission-critical business questions and understand partners' and customers' behavior. Customer relationship management applications can be built on top of the platform. Visitant, YellowBrick Solutions' flagship product, helps to create a holistic view of customers across all of these applications.


"Our relationship with YellowBrick Solutions can help customers leverage customer data to optimize business interactions," said Sanju Bansal, chief operating officer at MicroStrategy. "Visitant provides the type of tool our clients require to conduct customer-centric business. Businesses need a holistic view of their customers -- Visitant can help companies reach that end."


The companies said the relationship is important because many customers build separate CRM systems for marketing automation as well as their call centers, Web sites and stores. This partnership, however, will allow someone in the call center to see all interactions with a customer through other touch points.


In addition, MicroStrategy 7 can integrate with Visitant out-of-the-box, allowing joint clients to seamlessly integrate all of a company's existing customer touch point applications to present a single customer profile in real time.
close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above