YellowBrick Closes $3.9M Funding Round

Share this content:
YellowBrick Solutions Inc. completed a $3.9 million round of funding, the marketing automation solutions vendor said yesterday.

Its current major shareholders -- European firms Artal Services and P3 Technology Partners -- funded the round.

"We have been assembling a strong team at YellowBrick Solutions. We are pleased to see sales growth and want to continue our investment in the company's future," said Peter Huisman, managing partner of P3 Technology Partners.

Struggling through most of 2001, YellowBrick laid off almost half its staff last year and company founder Gene Feruzza left. In December 2001, however, the company received $6.2 million from Artal and P3 to bolster its staff. Tom Hanlon was hired as interim chief executive officer in June and is now permanent CEO. In September, Research Triangle Park, NC-based YellowBrick announced the signing of new customers: Biltmore Estate, Phillips Investment Resources and North State Communications.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above