YellowBrick Closes $3.9M Funding Round

Share this content:
YellowBrick Solutions Inc. completed a $3.9 million round of funding, the marketing automation solutions vendor said yesterday.


Its current major shareholders -- European firms Artal Services and P3 Technology Partners -- funded the round.


"We have been assembling a strong team at YellowBrick Solutions. We are pleased to see sales growth and want to continue our investment in the company's future," said Peter Huisman, managing partner of P3 Technology Partners.


Struggling through most of 2001, YellowBrick laid off almost half its staff last year and company founder Gene Feruzza left. In December 2001, however, the company received $6.2 million from Artal and P3 to bolster its staff. Tom Hanlon was hired as interim chief executive officer in June and is now permanent CEO. In September, Research Triangle Park, NC-based YellowBrick announced the signing of new customers: Biltmore Estate, Phillips Investment Resources and North State Communications.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above