Yankelovich Updates MindBase

Share this content:
Marketing services provider Yankelovich Partners, Chapel Hill, NC, unveiled an updated version yesterday of its database tool, MindBase, which links consumer attitudes and motivations to specific names and addresses in marketing databases.

Yankelovich said MindBase, introduced in 2000, has been augmented for direct marketers to make marketing more precise and targeted. New MindBase segments include: I am Expressive; I am Driven; I am At Capacity; I am Rock Steady; I am Down to Earth; I am Sophisticated; I Measure Twice; and I am Devoted.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above