Yankelovich Updates MindBase
Yankelovich said MindBase, introduced in 2000, has been augmented for direct marketers to make marketing more precise and targeted. New MindBase segments include: I am Expressive; I am Driven; I am At Capacity; I am Rock Steady; I am Down to Earth; I am Sophisticated; I Measure Twice; and I am Devoted.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters