*Yahoo Strikes Deal With Barnesandnoble.com

Share this content:
Yahoo has ended its partnership with Amazon.com and instead will form a larger agreement with Amazon rival barnesandnoble.com, according to reports.


Barnesandnoble.com, whose shares leaped almost 31 percent hours after the announcement, said yesterday it will become Yahoo's suggested book vendor and will have premium placement on several Yahoo pages, including Yahoo Shopping. The two companies will team on direct marketing efforts and promotions.


In addition, Barnes & Noble stores will begin offering a CD-ROM containing free Internet access. The disc will direct customers to a co-branded Web site.


Yahoo's arrangement with Amazon expired Monday. Amazon said in reports that it chose not to renew the deal in favor of a previous arrangement with America Online.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here