*Yahoo Strikes Deal With Barnesandnoble.com

Share this content:
Yahoo has ended its partnership with Amazon.com and instead will form a larger agreement with Amazon rival barnesandnoble.com, according to reports.


Barnesandnoble.com, whose shares leaped almost 31 percent hours after the announcement, said yesterday it will become Yahoo's suggested book vendor and will have premium placement on several Yahoo pages, including Yahoo Shopping. The two companies will team on direct marketing efforts and promotions.


In addition, Barnes & Noble stores will begin offering a CD-ROM containing free Internet access. The disc will direct customers to a co-branded Web site.


Yahoo's arrangement with Amazon expired Monday. Amazon said in reports that it chose not to renew the deal in favor of a previous arrangement with America Online.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above