Xchange, Verizon Form eCRM Partnership

Share this content:
Xchange Inc., Boston, recently announced that Verizon Communications, New York, the telecommunications company formed by the merger of Bell Atlantic and GTE, will use Xchange's eCRM solutions.


In addition to using Xchange's online and offline campaign management solution, Bell Atlantic purchased Xchange's analytical eCRM solution before the merger's closing, in order to take an in-depth look at customer information to further personalize communications and perform more detailed customer segmentation.


Verizon is using Xchange's eCRM solution to plan, execute and measure the effectiveness of online and offline personalized customer communication campaigns in the former Bell Atlantic's Middle Atlantic and Northeast service area.


The additional Xchange analytics component, purchased earlier this year, will complement the existing eCRM solution by filtering information through an industry-specific lens. The solutions will allow Verizon to scale to meet the needs of its growing business and integrate with numerous front- and back-end applications.


Xchange also announced that MessageMedia has chosen to integrate and resell Xchange's Dialogue technology with its e-mail marketing solutions to provide customers with an enterprisewide eCRM solution.


According to Xchange, the agreement will further increase its share of the booming eCRM marketplace. MessageMedia has purchased a technology license to offer Xchange Dialogue in a hosted application service provider environment. MessageMedia will integrate Xchange Dialogue with its own e-mail marketing, online customer intelligence and online customer care services. The combined offering will enable MessageMedia clients to integrate and coordinate offline channels with their online channels to strengthen customer relationships. MessageMedia will brand this solution as Powered by Xchange.


Also, EDS recently announced that it will extend its CRM services by offering its clients hosted eCRM marketing automation solutions from Xchange. Under the agreement, EDS will host Xchange Dialogue, and, as part of EDS' strategy to provide desktop portals to its CRM clients for more direct access to service offerings, the new offering will allow EDS clients to access Xchange Dialogue remotely.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above